We caught up with the brilliant and insightful Blanca Ulloa & Allie Dziewulski a few weeks ago and have shared our conversation below.
Blanca and Allie, thanks for taking the time to share your stories with us today Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?
When we first started this business we truly had no idea the impact it was going to have on our day to day lives. Our dream seems so small in comparison to today, initially all we wanted was to have 2 to 4 rentals a month. As our business grew and we realized we could do so much more we also realized we needed help! Both of our families are insanely supportive, we are so fortunate. Our spouses jumped right in to helping us do the heavy lifting in the beginning, when we couldn’t even lift the bounce houses ourselves. Our parents are amazing and help take care of our littles while we get work done, while also pushing us to work harder and make this business a success.
Our friends were simply amazing since the get go! They are always sharing our social media post, referring us to other friends or family and offer to help when we are feeling overwhelmed.
This business really wouldn’t be what it is today without the support from all our family and friends, we hope they know how much we appreciate them!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
We are Allie & Blanca, the founders of Jump Into Bliss! We provide chic and elegant bounce houses, the bounce houses we offer are nothing like you have seen before. They are the perfect addition for weddings, bachelorette parties, birthday or really any special occasion. When Allie was planning her wedding she was on the search for something to help entertain the 30 kids that would be attending. She came across a white bounce house, unfortunately at the time they were only available in Europe. As Allie does, she had this crazy, yet amazing idea that we should bring white bounce houses to Arizona, The idea of working together as business partners sounded amazing so we jumped right in! That is how Jump Into Bliss was born and we haven’t looked back!
We truly strive to give our customers the most amazing experience when renting through us. We have our hands in every aspect of this business, and are loving every bit of it!
We’d love to hear a story of resilience from your journey.
Jump Into Bliss started in March of 2020, right before the world as we knew it changed. No one could have prepared us for the pandemic and what that would mean for our business. We initially expected to advertise the bounce houses at wedding expos, the idea was to market ourselves toward the wedding industry. Once the pandemic started and everything shut down we knew we had to come up with other ideas. It was difficult to not get discouraged, we had just put so much money and time into starting this company. There was this sense of “What if we can’t survive this?”. We had just started, we were ready to hit the ground running and yet it seemed like the rug had been pulled up from underneath us.
As time continued and there seemed to not be an end in sight to the lockdowns/restrictions we decided to utilize this time to perfect our business practices. We jumped into learning, we found the best cleaning methods, set-up method that best suited our bounce house, we learned everything we could about social media and what it could do for our business.
The first 8 months of our business were spent with us learning and perfecting our craft so that once clients were ready to rent with us we would be the absolute best! It wasn’t easy, and we could have thrown in the towel about a 100 times but we pushed through and now get to work with some truly amazing clients.
We’d love to hear the story of how you built up your social media audience?
Social media is our main form of advertising, the power that social media has is INSANE! We know for a fact that our business would not be where it is today, if it were not for the work we have put into our social media accounts. As we had stated, during the pandemic one of our main focuses was learning about social media and how to utilize it to our advantage.
We created the usual Instagram, Facebook and of course TikTok, at the time TikTok was fairly new and seemed a little daunting. Creating content did not come easy, we weren’t sure what to post. So we posted everything! If you look back on our TikTok you will see, day in the life videos, cleaning videos, us setting up, us taking down bounce houses. We literally just posted to see what people were interested in. During a set up we decided to do a time-lapse and posted it to TikTok. That video now has over 40 million views. We were speechless! The growth of our TikTok streamed into our Instagram and really helped showcase our rentals.
Positing to social media and having a presence is imperative to your business. Clients are looking to see how your business operates and what you can offer them. It can feel intimidating, but showing up as your genuine self will open so many opportunities.
Contact Info:
- Website: https://www.jumpintobliss.com
- Instagram: https://www.instagram.com/jumpintobliss
- Facebook: https://www.facebook.com/JumpIntoBliss
- Yelp: https://www.yelp.com/biz/jump-into-bliss-buckeye-2?osq=jump+into+bliss
- Other: https://vm.tiktok.com/ZTdGaKRqN/
Image Credits
@_girl_about_town_ @bethanymariahh @soigne.events_ @stratusadventurephotography