We’re excited to introduce you to the always interesting and insightful Becke Sneed. We hope you’ll enjoy our conversation with Becke below.

Hi Becke, thanks for joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

I had been in the industry for almost 30 years and always as an employee. My friend Julie whom I had worked with at 2 salons previously had bought an existing rental salon. She was a driving force for me to venture out on my own and start my own business. I had no idea that when I finally made the leap that 7 weeks later we would be shut down with a pandemic. I was so worried not knowing how this was going to affect me, my family or my finances. As it turned out, the risk I took was the best decision for my family and my career. I have never been happier and excited about my career. It has given me the chance to build something on my own and as a bonus, allowed my husband to quit his 9-5 and pursue his passion in woodworking. My advice to those who have fear about starting something new is take the risk. I’m so glad I don’t have to ever wonder what if.

Becke, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Growing up I pretty much knew that being a hairstylist was what I wanted to do. I started out as an apprentice at a high end salon in my city. And when I left there I ended up going to work for a corporate salon. I worked there for 20 years. And I think it was there that my work ethic and understanding that continued education was pivotal in making sure I had the latest knowledge for the clients that sat in my chair.. When I decided to become my own boss I joined a business building group called thrivers society. From there I figured out who I wanted to attract to sit in my chair. I built a website for the first time ever and have really tried to make sure that perspective clients can understand easily who I am and if we would be a good fit. Most of my clientele are women between 30-65. I feel like my specialties would fall under grey coverage/blending, dimensional color and of course redheads. I never want a client to get bored so I always make sure through a consultation that we are on the same page. My coworkers laugh because I have so much color in my cabinet. I always say I need to be prepared for anything.

Where do you think you get most of your clients from?

The best source for new clients will always be referrals for our industry. Of course now it’s not just word of mouth. Your friend might rave about their stylist but that friend will then go online and do some research before ultimately deciding to chose the friends suggestion.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

As I have stated before, joining Thrivers society has really been a game changer for me. It is exclusively for hairstylists. I would say I now work ON my business not just IN it. It has helped me to up my game on the client experience and making sure I am constantly evolving and striving to be a better stylist.

Contact Info:

• Website: Hairbybecke.com
• Instagram: Www.Instagram.com/chemicallydependent/
• Facebook: https://m.facebook.com/190408898401907/
• Other: https://www.vagaro.com/us04/hairbybecke

Image Credits
Ashleigh Dupree photography