We caught up with the brilliant and insightful Ashley Aleman a few weeks ago and have shared our conversation below.

Hi Ashley, thanks for joining us today. What’s the best or worst investment you’ve made?

The best investment I have made as a business owner is investing my time on building a brand I am passionate about. Building a brand is not easy as it takes months and years to get the results you want. I currently took a pause on my business due to personal reasons but breaks shouldn’t stop you from growing your brand. We all go through ups and downs especially when you are a business owner investing your time and money to get the results you want. Being consistent with your brand is one way of seeing results in your brand. Keep working towards your goals and be consistent and you will see the results you want !

Ashley, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello Everyone ! My name is Ashley and I am the owner of AshleyCostmeticLA! I made this brand to show everyone you can really do anything you put your mind to. At my lowest moment I wanted to create a brand to show everyone you can create anything you desire. I want you guys to take this article and use it for motivation that you can really do it to ! Any ideas , any vision and goals you can really do it I promise you. Life is too short to play it small !!! Always believe in yourself no matter what your battles are in your life , and what you are currently struggling with mentally !! Shoutout to everyone who believes in my vision and motivates me when I need it the most. My brand isn’t only to make my vision come to life but most important to send a message to everyone that you can do anything you want in this life. Just keep believing in your self and stick to your game plan. What I am most proud of myself is being able to show up for myself and my brand despite me taking a pause all through out 2025 and coming back stronger and motivated more than ever !! I could have easily gave up and deleted all my progress for my brand but I didn’t !! I will be coming out with new products all the ladies will love just stay tuned ! xoxo

What’s a lesson you had to unlearn and what’s the backstory?

A lesson I had to learn was wanting to build any type of brand is not easy. It always comes with challenges and adjustment. It’s not as simple people try to make it to be. There is steps to this and you need a plan as well. Always do your research before diving into anything. Also inconsistency gets you no where so be consistent with your plan and goal.

Any insights you can share with us about how you built up your social media presence?

MARKETING MARKETING MARKETING. I did not make no errors lol. Paying for social media promotion is one key. Instagram has paying promo which can range from 10 dollars to thousands. It depends on your budget. Instagram promotion really helped me get followers and reach an audience. It also helped me get noticed by Canvas Rebel , Shoutout Houston , Shoutout LA and Voyage Houston. All these people who operate these article pages reached out to me. All because of instagram promotion !!! Also using hashtags is great as well. Instagram has great marketing features that I really recommend to everyone please use it to your advantage especially if you are an artist , or if you are building a brand. TikTok is a great platform too. Same method with instagram. Consistency with posting and paying promotion with your post on instagram and TikTok are the key to have a successful audience as well. Attending networking events is important too. Talking and meeting new people sharing contact information and social media. Always be yourself. Stay humble. Be kind and spread love. Keep manifesting. Plan out what your next marketing strategy is.

Contact Info:

• Instagram: https://open.spotify.com/artist/0x3uLrfIo751mWzFlyVEn9?si=2P1o_suoTqSVBU0E0lVQXQ

Image Credits

Yes I have rights for these pictures. Cedano Films took them.