We recently connected with April Dodd and have shared our conversation below.

Alright, APRIL thanks for taking the time to share your stories and insights with us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

Yes, my business serves an underserved community, particularly at-risk youth. One memorable experience was during an etiquette class I facilitated. Many of the kids came from homes where formal dining was unfamiliar, and some had never sat down for a meal in a structured setting. We focused on teaching them how to set a table, serve and be served, and practice basic dining etiquette in a semi-formal environment.

One young girl stood out—she had never used a fork before and was hesitant at first. With some guidance, she began to feel more comfortable, and by the end of the class, she was confidently using utensils and following proper etiquette. For these kids, the experience wasn’t just about learning manners; it was about being exposed to something new and realizing they belonged in spaces they’d never imagined. It gave them pride and confidence, showing them that they are capable of thriving in unfamiliar settings. Through my business, I aim to create more opportunities like this, empowering underserved youth with both practical skills and a sense of belonging.

APRIL, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m April Dodd, a self-taught artist, entrepreneur, and community advocate. My journey started with visual art and has expanded into culinary arts, fashion design, and hosting creative workshops. Since launching my professional art career in 2011, I’ve used my skills to uplift at-risk youth, trauma survivors, and the elderly through art therapy, Sip and Paint events, and dining etiquette workshops. I also design high-end women’s fashion under my clothing line, Firm Believer, and dabble in interior design.

What sets me apart is my ability to combine different art forms to create transformative experiences that inspire confidence and growth. Whether it’s teaching kids to navigate formal dining or helping trauma survivors express their emotions through painting, my focus is always on fostering community and connection.

I’m most proud of seeing people find new confidence and joy through my programs. My brand is all about creativity, empowerment, and helping others feel seen and valued.

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn the habit of accepting every opportunity that came my way. Early on, as I was building my businesses while juggling personal responsibilities and bills, I felt like I needed to take every job just to stay afloat. However, I quickly learned that not all money is good money. I found myself dealing with ungrateful and difficult clients, and their negative energy often impacted my productivity.

One experience stands out in particular—a catering gig where I was underpaid and incredibly frustrated with the client. Because I didn’t know my worth, I allowed the client to take advantage of me. My frustration affected my focus, and the food didn’t turn out as well as I wanted. I was left dissatisfied with both my performance and the compensation.

That moment taught me an important lesson: I had to find confidence in my value, learn to negotiate better, and stand firm on my pricing and the quality of my work. Now, I no longer feel the need to accept every opportunity. If a job feels like it will bring unnecessary stress, I respectfully decline. For me, it’s no longer about the money—it’s about creating meaningful experiences, building strong connections, and delivering quality service. That integrity shines through in my work, and clients respect that.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been consistently posting my work on social media and going above and beyond for my clients, which often leads to referrals. Both have been equally helpful. I especially value word-of-mouth referrals because they reassure me that I’ve delivered quality work and keep me motivated to maintain high standards. Each referral is a testament to the trust and satisfaction of my clients, and it pushes me to continue providing exceptional service.

Contact Info:

• Instagram: https://Www.instagram.com/my_kitchen_addiction
• Other: Www.instagram.com/AN_DESIGNSANDINTERIORS

  Www.instagram.com/artby_aprilnicole