We’re excited to introduce you to the always interesting and insightful Apiffany Clark Crawley. We hope you’ll enjoy our conversation with Apiffany below.

Apiffany , thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I Am A Somewhat Popular Content Creator On TikTok. When I Started On TikTok About 4 Years Ago I Started On There To Be A Voice For The Voiceless And Stand Against Cyberbullying Etc.. I Wanted To Be A Safe Space For Others Who Didn’t Truly Have Support. So Fast Forward To About 2 Years And I Got A lot Of Compliments On My Hair. “What’s My Daily Hair Routine?”, “What Products Do I Use?” Etc. One Day I Was Live And Showed In Real Time My Hair Care Regimen And One Of My Followers Asked “Hey! Lala Have You Ever Thought About Coming Out With Your Own Natural Hair Care Products?”. I Felt At That Moment That Was A Sign. No One Had Any Idea That I Had Began Thinking Of That Very Idea For The Past Year, Only I Allowed Fear And Anxiety To Stop Me At The Time. So Fast Forward To A Year Or So Later, One Day My TikTok “Daughter” (lol) Had Came To Spend A Week With Us From Georgia Along With Her 3 Beautiful Girls. One Day She Came To Me And Asked If I Had Anything That Could Help Her Middle Child’s Hair To Grow In A Patch She Had Been Trying To Grow Back In But To No Avail. So I Went And Grabbed Her A Bottle Of Natural Hair Oil That I Had Made And Instructed Her On How To Use It. Well 2 Weeks Later She’s Back In Georgia And I Received A Texted From Her Along With Photos And A Video Of How The Middle Childs Hair Completely And Totally Grew In As If No Hair Was Ever Missing To Begin With. 2 WEEKS LATER!! She Then Says “Mama! You Need To Sell This! You Are Sitting On A Goldmine”. So That’s When Natural Elite Tresses Was Born. Some Of My Followers Began Purchasing The Hair Oil And Even Gave Their Testimonials And Shared Their Hair Growth Journey To Show Real Results And The Rest Is History.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My Mothers Always Told Me My Hair Is My Signature Since A Child Lol. And I’m Inclined to agree. I Take Great Pride In My Hair’s Growth And Health. I Created The Hair Oil Elixir And Balm To Help With All Our Hair Issues. Such As Extreme Breakage, Slow To No Growth, Alopecia, Traction Alopecia, Dullness, Dryness Etc. The List Goes On. My Products Are Made With All Natural Ingredients. No Chemicals Whatsoever. All Natural Herbs. But Not Only Do My Products Focus On Your Hair It Also Aids To The Scalp As Well, Cause Lets Face It Without Scalp Health The Hair Is Pretty Much Doomed! But I’m Proud And Excited To See And Hear People Express To Me How My Products Have Not Only Changed Their Lives But Increased Their Confidence As Well. Natural Elite Tresses Is A Upcoming Household Name That Wishes Beauty, Confidence And Beautiful Hair For All. No Harsh Chemicals, No Fillers. Just Natural Ingredients That Your Hair Will Thank You For. My Brand Is In Representation Of Who I Am And Who I Have Worked So Hard To Become. Building Women’s And Men’s Confidence One Bottle And Jar At A Time.

How do you keep in touch with clients and foster brand loyalty?

All My Customers And Supporters Are Able To Reach Me Directly Via Email, My DMs And Some Even By Phone. I Make Sure They Know And Feel They’re Understood And Heard As Well As Receive The Information They Seek With Clear Communication. They Know That If Any Mishaps Or Incidents Occur That They Will Receive The Best Response And Solutions To Said Problems With No Questions Asked. My Brand Is About Loyalty, Self Love, Confidence And Self Expression.

We’d love to hear the story of how you built up your social media audience?

My Story Is Pretty Basic And Simple. I Built My Audience On Social Media By Simply Being My Genuine Authentic Self. My Life Is An Open Book. I Have Told The Story Numerous Times About My Upbringing And How I Struggled Since A Child With Low Self Esteem And Not Feeling Like I Was Enough And I Didn’t Love Or Like Myself. But When TikTok Came On The Scene I Came On Just Like Everyone Else To Have Fun And Make Funny Content. But As Time Progressed I Noticed I Began Having People Express To Me Their Thanks For My Story Cause They Don’t Have The Support That They So Desperately Seek Including From Their Own Families. So I Started The MafiaGangFamily(Now Royal Elite Family) To Give People A Safe Space And Place To Be Themselves In A No Judgement Zone And Know That They Have That Very Support Now! And The Rest Is History.

Contact Info:

• Website: https://payhip.com/naturalelitetresses
• Instagram: https://www.instagram.com/mafiaqueen_pureboricua
• Facebook: https://www.facebook.com/lareina lala crawley
• Youtube: https://youtube.com/@crownedeliteglory
• Other: https://www.tiktok.com/@queen_elite_lioness

Image Credits

Image Credit: Atiya Bertrand