Alright – so today we’ve got the honor of introducing you to Anne Wright-Levi. We think you’ll enjoy our conversation, we’ve shared it below.
Anne, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?
Growing up as a descendant of Frank Lloyd Wright, the “Wright” pun was always a “Wright” fit. My great grandfather, grandfather and father had a love for nature and gardening which was instilled in me and my children as well. Drawing influence from all types of gardening from generations of Wright’s – when we decided to expand on our plantscape business Wright in the Garden seemed like the most fitting option for a shop that specializes in the sale of houseplants and a space where we could educate our customers and community on the importance of indoor and outdoor gardening for balanced wellbeing.
Anne, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
As the great granddaughter and great great grandson of Frank Lloyd Wright, our Team has cultivated our shop from our passion for landscape architecture and nature. Both being landscape design certified, our friends and family were always asking us to help with their landscape designs, advice on what plants to plant during various seasons, etc so the idea to start Wright in the Garden as a garden renovation business began. While repurposing planters and garden space we expanded our services and began our booth at local Farmers Markets providing container planters that had been repurposed, along with veggie starts and herbs, succulents, etc. Our customers would always ask where our store was, and as we grew the shop idea evolved. We decided to leave behind the landscape design aspect and move in to a store front, where our main focus is on educating people to help them find the right garden needs (plants, fertilizers, soil, etc) for their indoor or outdoor spaces. We are most proud of how our shop has evolved with the trends and needs of our community, working closely with schools who have a garden based learning component and are always wiling to educate customers not just sell a product.
Can you tell us about a time you’ve had to pivot?
I think like all small business, Covid definitely forced us to pivot. The unknown was the main factor here. We wanted to be available for our customers and still be able to provide them with our products. It has been proven that houseplants are beneficial for the air in your homes and for your natural wellbeing. So with shutdowns happening and more people being at and working from home, we had to pivot the way we could offer our products. We were able to take our inventory online by building an online web shop and it was successful. After all, houseplants make the best quarantine buddies!
Any insights you can share with us about how you built up your social media presence?
Our social media presence is simple. We wanted to focus on the customers that could benefit us locally, as we are not a business that ships out of state, etc. So being an Arizona based company it made sense to market to Arizona locally. We are not in the business of buying our followers, we wanted it to happen organically. Our advice to those starting to build the media presence is to stay true to your target audience and do not be afraid to build based on word of mouth, even if it takes some time. And with every opportunity to we took to be involved in local events, etc. we were able to build a social community around our shop. We spend a lot of time with inquires through our social media and we are always willing and able to educate our customers the best we can. Being present for your business through social media is key.
- Website: www.wrightinthegarden.com
- Instagram: @wrightinthegarden