Alright – so today we’ve got the honor of introducing you to Anna Carolina Ortiz. We think you’ll enjoy our conversation, we’ve shared it below.
Anna Carolina, thanks for taking the time to share your stories with us today Let’s jump to the end – what do you want to be remembered for?
I have built my career and reputation on being a reliable and collaborative leader. I lead with integrity, compassion, and a strong sense of responsibility at the center of everything I do, therefore, I am also the first to recognize when I do not have all the answers and seek support when needed.
We build our legacy every day. The smallest actions compound and build the foundation of who we are. Whether I’m at home replying to emails or leading a panel discussion and interacting with peers, the weight of our actions is the same and impacts the construction of our legacy.
With this in mind, I do my best to live by Don Miguel Ruiz’s Four Agreements:
– Be impeccable with your word
– Don’t take anything personally
– Don’t make assumptions
– Always do your best
I am far from mastering any of them, but I practice, make adjustments, and try again, day after day. I hope my legacy will honor these agreements as much as possible. It is a practice that I will continue to implement in all aspects of my life.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I have worked in the nonprofit sector for over 15 years and when I found myself transitioning from my job in 2022, I saw an opportunity to give my entrepreneurial spirit a chance to flourish. I was actually very hesitant to take the leap and start something on my own but thanks to a friend, I put my fears aside and filed my LLC.
Ortiz Consulting offers support to nonprofits and institutions seeking to maximize their impact. Our work creates the most impact at the intersection of the social impact sector, global health, and international development.
We support the development, implementation and evaluation of global health programming.
We identify, establish, and support strategic partnerships and programming in international development in Latin America.
As experienced professionals, we work with nonprofits to identify bottlenecks and develop implementable solutions that streamline business operations, ultimately leading to increased efficiency, cost savings, and the ability to scale their impact.
Our services are designed to be flexible and customizable, allowing us to work with organizations of all sizes and with varying needs. We approach new projects with a collaborative spirit, avoiding the prescriptive, cookie-cutter approach other consulting firms rely on.
Many of the organizations we work with are on the cusp of a new growth stage, so it is imperative that we recognize the magnitude of our impact. Many times, the systems we develop and processes we tweak, help organizations reach more people, improve services, and further their mission. This is what keeps us going at Ortiz Consulting.


What do you think helped you build your reputation within your market?
I have worked in the nonprofit sector for 15 years with a variety of organizations and during this time I have built a reputation built on integrity, passion, and serving my community. This has served as the base for building the reputation of Ortiz Consulting.
As a firm, we are still fairly new to the scene, however, we hold ourselves to high standards of quality, communication, and client satisfaction. We will always do right by our clients and this will continue to cement our reputation in the nonprofit community.


Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A constant challenge I fight as an entrepreneur is the ever-present imposter syndrome. It’s something I’ve struggled with for many years and seems to only get worse as time goes on!
It’s that feeling in the pit of your stomach that you’re going after a client that is “too big for you to handle” or the feeling you get right before you meet a prospective client and have to speak confidently, even when you’re questioning if you actually know what you know.
I’ve read many articles and posts on how to fight imposter syndrome and these are a couple of the strategies that help me quiet that inner voice:
– Feeling like an imposter is typically a signal that I AM ready for this step. Acknowledging this is very powerful.
– Documenting my wins, especially when it involves my clients. I’ve started tracking quantitative and qualitative wins from client’s perspectives, as well as my own. This extends into my personal life, such as sticking to my workout schedule or reducing time in front of the screen.
– Stop expecting perfect outcomes. Perfectionism sets unreasonable expectations that often leads to unnecessary stress and burnout. I don’t know about you, but I could do with less stress in my life, so I started letting go of the little things. For example, I can squeeze in that 5th meeting today or I can watch the video of it tomorrow when I have more time.
I recognize that imposter syndrome will likely never fully go away, so I am working on quieting it to the point that it doesn’t stop me from pursuing my full potential.

Contact Info:
- Linkedin: https://www.linkedin.com/company/ortiz-consulting/
- Other: To schedule a meeting: bookings.com/#/customer/schedule

