Alright – so today we’ve got the honor of introducing you to Amy Savinon. We think you’ll enjoy our conversation, we’ve shared it below.
Amy, thanks for taking the time to share your stories with us today f you needed to find a key partner or facility – how did you find them, what was the process of striking a deal like and what would you do differently knowing what you know now?
As a small business owner, finding your preferred vendors is key to running a successful business. While being in the wedding industry for over 10 years, developing relationships with vendors and suppliers has been a crucial part of my growth.
The first year is all about trial and error. Really performing as a hobby for friends or word of mouth, I began PaperTales inside of my home office printing on a single laser office printer. I credit my production skills that first year creating, scoring and trimming each and every single paper by hand.
There is a turning point that every small business owner will face – which is whether or not you want to invest in your growth or continue as a side hustle. After the orders started rolling in, I realized that it was just too much (of a good thing) to continue production with a laser printer and exacto knife.
Having years of professional design experience and love of the history of papermaking and printing techniques, quality is a must.
There are many things I consider when researching a new vendor/supplier. Quality. Cost. Communication. All play a significant role in finding the right partner. I strive to offer the absolute best quality paper options and printing for my couples, which also allows a variety of options to fit within any budget.
I am happy to say that after sampling three local printing shops and countless paper vendors, I have found the perfect pair that meet the expectations I have for my brand and my brides.
With wedding industry trends changing each year, it is a continuous search to develop a vendor list that accommodates all visionary needs. From wax to silk ribbon, and embellishments and beyond, my vendor list does not stop at paper and printing!
Amy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I have an extensive background in Professional Design Services and Creative Direction covering many industries. I am a Freelance Graphic Designer and have the privilege of working with clients ranging from Small Business Owners and startups to major Tech Companies.
PaperTales really grew organically starting with a simple request for a good friend’s Baby Shower Invitation. This 10+ year journey has evolved from receiving word of mouth request from friends and family to starting my first shop on ETSY. After outgrowing ETSY, I run 100% through my website, PaperTalesCustom.com.
I offer Custom Wedding Invitations and Stationery design. My couples can choose from single service items to full wedding stationery packages. I offer Full Service printing ranging from classic digital fine art printing as well as luxury gold foil and letterpress options.
What makes PaperTales stand out is the personalized experience from concept through completion. Unlike other shops, I do not limit the amount of revisions for any project. I want my brides to love their design, not settle in fear of being charged an additional fee. My top priority is customer experience. Whether a bride is requesting one item or full packages, I cherish the relationship built through consultations and bringing their vision to life.
Can you tell us about a time you’ve had to pivot?
Prior to adjusting my business through Covid, several years ago when I decided to leave ETSY behind, I started almost completely from scratch.
I built my website from the ground up, thankfully having a bit of knowledge of coding and SEO best practices. ETSY is a great platform that puts you in front of the audience you strive for. Not having the ETSY platform, it took about two years to get back to the volume I had created through ETSY.
Driving traffic organically to your website, is drastically different than hashtags automatically leading a potential bride to your page.
Although it felt like a setback, it forced me to pay more attention to developing the brand I envisioned.
Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
Although “PaperTales” is grounded by Wedding Invitations, I am also a Full-Time Freelance Designer and help build brands along multiple industries.
One of my favorite parts of PaperTales is being able to connect with so many different people and vendors across the world. Many of my brides are also small business owners where I not only get to be a part of their special day, I also get to be a part of their own small business journey.