We’re excited to introduce you to the always interesting and insightful Amanpreet Randazzo . We hope you’ll enjoy our conversation with Amanpreet below.
Amanpreet , thanks for joining us, excited to have you contributing your stories and insights. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.
In June 2013, after nearly two decades of training, fellowship, and professional work experience I launched AR Psychological Services. It was nerve racking – the idea of launching a practice and being an entrepreneur was equal parts exhilarating and terrifying! I started small by subleasing a single office from another Psychologist and began seeing patients in the evening and on weekends so I could build the practice while keeping my other full-time job. I was focused, yet cautious, to be sure that I could do both jobs exceptionally well.
In many ways, it’s the typical story of any entrepreneur – it started as a side hustle that grew over time with really intentional focus. And, finally, there came a decision point where I had to commit 100% to the new venture. Whereas in the first few months I barely had enough patients to cover my office rent, the practice began to grow through doctor referrals and patient recommendations. My calendar was booked out weeks at a time and I would soon outgrow that small subleased office. With that, I trusted my gut and focused my full professional efforts on growing the practice. What started as side hustle became my full time passion and focus and the rest, as they say, is history.
Although I learned a lot along the way there are two lessons that still pay dividends today. First, you are your own best marketer! To this day I connect with Physicians, Medical Practices, and others in the Health Care field to let them know about AR Psychological Services and the full suite of therapy and psychological testing we provide. It resonates more when it comes from a clinician and the owner of the firm. And, they always know they can get in touch with me directly if they need anything or want to coordinate on patient care. Second, recruit great talent and treat them well. What started as a one woman shop is now a full-service practice of 25 clinicians and support staff focused on patient care. When you care for your team they can care for your client base more effectively.
Amanpreet , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Amanpreet Randazzo and I’m a Licensed Clinical Psychologist. After a decade working in the managed health care field I launched my own practice to improve mental health access and quality. I grew up in India and came to the United States to pursue my doctoral degree – I knew I wanted to be a Psychologist since high school and I knew that the U.S. had some of the best training programs globally. Chance – and a postdoctoral fellowship – brought me to North Texas where I have lived and worked since 2006.
North Texas is a remarkably diverse place representative of races, ethnicities, and cultures from all over the world. I sought to build among the most diverse psychological practices in Texas so that patients can find a clinician with whom they connect and can build a trusting relationship. This diversity of gender, race, ethnicity, language, and sexual orientation is what helped build AR Psychological Services into what it is today.
How’d you build such a strong reputation within your market?
AR Psychological Services is accessible, dependable, and responsive to client needs and to the needs of the referring physician/medical office. This consistency helped up build a long list of referring health care partners and it’s the main reason our practice continues to grow – word of mouth/recommendations from current clients.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Building strong connections with other doctors, medical practices, and health care professionals has been critical in growing my practice over time. It’s temping to outsource that function to someone on staff but I have continued to drive all the ‘marketing’ and communication connection because it’s meaningful when the business/practice owner is positioning the company, making commitments, delivering on those commitments, and ultimately accountable if there’s a mistake.
- Website: www.arpsych.net
- Facebook: https://www.facebook.com/arpsych
- Linkedin: https://www.linkedin.com/in/amanpreetrandazzo/