Alright – so today we’ve got the honor of introducing you to Amanda De la Madriz. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Amanda, thanks for joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.
My defining moment was actually when I decided to get back into Life Coaching after a hiatus of almost 6 years. I had been solely a stay at home mom for 5 years, Covid was finally winding down, and I was yearning to do something for myself….to have another experience filling my cup besides motherhood. I had often thought about going back to Life Coaching once my children started school, but was really turned off by the salesy side of the business. So my husband encouraged me to start with something easy—just pick a podcast on coaching to listen to—and that’s how I found Stacey Boehman. Her approach to the business and sales side of coaching was like nothing I had heard before! She talked about how important it is in the sales experience to be yourself, and how your beliefs hold more power than any action you could take. That really moved something in me—to realize that I could be not only successful in this business, but even MORE when I am true to who I am as a person. To see that I could be a Coach in the way that felt comfortable for me—that it was possible—reignited my passion and I relaunched my business a year later. And I have found it to be totally true…with every step I take in being more authentically me in my business, the more success I achieve.

Amanda, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
In 2013 I got certified as a Life Coach and focused on helping clients make career shifts, but in 2016 I gave birth to my son and decided to become stay at home mom. However after having two kids and dealing with the world shutting down after Covid, I realized I was in chronic survival mode. I wanted to do something for myself, and so I decided to complete a second certification through another school in 2022. I reopened my practice, this time though with the goal of helping moms who were dealing with the same issues I had been struggling with—burnout, overwhelm, boredom, disconnectedness and dysregulation.
I see now how much we need to connect with ourselves in order to be able to thrive in our lives as mothers and as women. How being selfish is actually the best thing for our families. And this is what I teach my clients. I help them build awareness around the power of their perspective, I show them how to release the mom guilt, and then we get to work on reconnecting back to ourselves.
I want to be here as a guide to help other women find their way back to themselves. It’s a lifelong journey and there’s no finish line, but motherhood is frankly really tough at times and this is the answer I’ve found to be our best chance at ensuring we show up the way we want to.
If you could go back, would you choose the same profession, specialty, etc.?
Absolutely! What I also have recently made peace with too is this guilt I had given myself all these years about not having “found my calling”. Life Coaching is a new field, and it wasn’t around when I was asked in Kindergarten what I wanted to be when I grow up or even in college when I had to select my major. Not only that, I could never be a coach for Moms until I myself became one, so to be here at this stage of my career truly feels like I’m exactly where I’m meant to be.
What’s a lesson you had to unlearn and what’s the backstory?
I am currently unlearning the tendency for perfectionism and working on building the belief in my innate worthiness. I had been messaging with a client after our session recently, and in my writing I realized that even though we all logically understand that being perfect is impossible we still continue to strive for it, and that stems from our need for safety (a basic, biological human need). We know we can’t be perfect, but our lizrd brain believes that the safest bet is to try to be as close to perfect as possible. So that we aren’t hurt. So that we aren’t judged.
I realized for myself that perfect = safe, and that’s why I had always tried so hard, or worried about what people were going to say, or avoided failure. But there’s no way to avoid these things, and we don’t need to. The real answer is in understanding that when we trust ourselves and realize we are worthy just as we are, we actually create the safety that we seek. It just comes from inside vs outside ourselves.
Contact Info:
- Website: https://www.thatmomlifecoaching.com
- Instagram: https://Www.instagram.com/thatmomlife_coaching
Image Credits
Beja B Grinage
