We’re excited to introduce you to the always interesting and insightful Alison Bozarth. We hope you’ll enjoy our conversation with Alison below.

Alison, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission is to create an art supportive community. This is with in the artists themselves by supporting each other as well as having a place to show their work to the public. We also strive to connect ourselves with other galleries providing better opportunities for our artists as well as invite the public to become part of the community by seeing the process and being able to purchase artworks that speak to them.

Alison, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I think at this point everyone has a pandemic story to tell about how it impacted their business or life and for my journey, luck played the biggest role during that pandemic-age portion of my life. I already talked about how the art faire circuit was a complete gamble, how there was no guarantee that focusing on that aspect of my world would realistically lead to any gains, but honestly it took bad luck to make me double down on that gamble. At the start of the pandemic, being an artist was my side job and my passion but not my focus. It was what I had gone to school for and I had already put my foot in the door for making it profitable by starting out in the art faire circuit but I was hesitant to dedicate all my time to it because of the risk of it going nowhere. During the pandemic, my day job, or what I told everyone was my “real job” was delivering food for a major chain restaurant. When that chain shut down delivery under the strain of the pandemic and relied on door dash, I lost my job at a critical moment. It felt like an awful stumble but it pushed me to double down on art; on the gamble that my work would be received well enough to get my husband and I through rough times. That gamble ultimately paid off and now I get to tell people that art is my real job.

Now doing art fairs I came upon a chance of a Gallery about to close and I didn’t want any more closing so my mom and myself approached the original owner and asked questions. We thought and researched and we both decided to take the leap. The goal to have the gallery be able to support a wide variety of artists, be able to grow and do guest artists or shows while standing on it own allowing me to do artwork all year round while being able to be of service to my art community.

We provide artistic flavor at reasonable prices to both artists and patrons. We educate people interested to know more about the arts and artists with classes and social media.

Have you ever had to pivot?

When covid happened everything changed in my financial situation and priorities. I wanted mindless jobs so I could get home to do my real job which was art, but after my jobs decided to drop my entire branch of workers before I went back to the work force I thought I would rather bet on myself then a corporation. So I put myself to work and with help from my mom, dad, friends and husband I was able to do so much more then the daily grind.

Let’s move on to buying businesses – can you talk to us about your experience with business acquisitions?

This is the first business I went through buying, my own personal business I started from scratch. The process was tedious and exhausting. Having to re fill out forms and go back and re-due and make sure I had my new information and the previous one was frustrating. Both my mom and I were ecstatic when we got our final paperwork in.

Contact Info:

• Website: https://artisansintheloop.square.site/
• Instagram: https://instagram.com/freckledillustrations?igshid=MmIzYWVlNDQ5Yg==

Image Credits
Alison Bozarth Tonetta Fredrickson