We’re excited to introduce you to the always interesting and insightful Adriana Karagozian. We hope you’ll enjoy our conversation with Adriana below.
Adriana, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
The idea for From Scratch Farm really came together during a very transitional time in my life. I was going through my divorce, and I knew I needed to find a way to make extra money because my husband at the time was planning to cut me off financially. I remember thinking that if I was going to do something, I wanted it to be something I genuinely loved doing in my free time.
One day, I was at the food bank making a donation, and I saw a job posting on the bulletin board for a Master Gardener. The funny part was that it was actually for a farm, so it didn’t make much sense to me why the posting was asking for a Master Gardener. I definitely was not a Master Gardener, at least not officially, but I figured I would give it a shot anyway. I went to meet with the owner, and somehow, I got the job.
That experience ended up being one of the best things that could have happened to me during such a dark season. It really awakened something in me. It reminded me how much I loved gardening and why I had been so inspired to move to Northern Colorado in the first place. After that, I started picking up shifts with different horticulture companies and landscaping companies, and I learned so much.
What I came to realize was that I had already been building urban land-efficient farms for years, just not professionally. I had done it in community gardens, in my own backyard, and in friends’ and neighbors’ yards, but never as my own business. Working in those different environments gave me more knowledge and confidence around growing food, landscaping, and how outdoor spaces could really function for people.
At the same time, I had been a chef for many years, and the food that always inspired me most was food that had just been picked. That connection goes way back for me. My great-aunt Lib had a 600-square-foot backyard garden in Alabama, and she taught me how to pick vegetables, jar them, and flash-freeze food so nothing went to waste. That stayed with me. So I always knew I wanted to somehow combine my skills as a chef with my love of gardening.
The final piece really came from a conversation with my best friend. He asked me, “Don’t you want to coach people on how to eat more nutritionally?” And I said, “No, not really. I don’t want to be a nutritionist, and I don’t even have a nutrition certificate.”
Then he said, “That’s not what I mean. I mean, what if you built people’s gardens based on their nutritional needs, then cooked the food from their gardens, and taught them how to cook it themselves?”
The second he said it, my heart lit up. I remember thinking, yes — that’s exactly it. That was the moment it all clicked for me.
From Scratch Farm was born out of that idea: combining food, gardening, education, and real nourishment in a way that felt practical, beautiful, and deeply personal. It was never just about growing food or just about cooking. It was about helping bridge the gap between the garden and the table in a way that could actually change how people live.
Adriana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m Adriana Karagozian, the founder of From Scratch Farm, a Colorado-based company that brings together backyard farming, ecological land stewardship, education, and scratch-made food. At its core, my work is about helping people reconnect with real food in a way that feels beautiful, practical, and deeply personal.
What I do now is often described as “farm-to-table,” but I usually say “seed-to-supper” because that feels more accurate to me. I’m not just cooking with beautiful ingredients; I’m often helping create the very space where those ingredients begin. Through From Scratch Farm, I design and install purposeful outdoor spaces that can include raised garden systems, biodiverse edible landscapes, pollinator habitats, soil restoration strategies, and productive backyard farms tailored to the needs of each client. Alongside that, I also offer scratch-made catering and food services, workshops, and education rooted in sustainability, nourishment, and practical empowerment.
What sets my work apart is that I do not approach outdoor design like a traditional landscaping company, and I do not approach food like a typical caterer either. I’m interested in bridging worlds that are often kept separate: luxury and sustainability, beauty and function, ecology and hospitality, education and lived experience. I believe people should not have to choose between having a gorgeous outdoor space and having one that feeds them, supports pollinators, restores soil, and contributes something meaningful to the environment around them.
The problems I solve for clients are often bigger than they first appear. On the surface, someone may come to me because they want a beautiful backyard, a more intentional event, or help growing food. But underneath that, many people are also looking for a way to feel more connected—to their health, to the land they live on, to the food they eat, and to a slower, more grounded way of living. I help clients create spaces that are not just aesthetically pleasing, but useful, nourishing, and aligned with how they actually want to live. For some, that means building a backyard farm around their dietary needs. For others, it means restoring ecological life to their property. For others, it means serving food that is entirely from scratch, gluten-free, soy-free, and made with real intention.
Education is also a huge part of my mission. I don’t want people to feel intimidated by gardening, cooking, or sustainability. I want them to feel invited into it. A lot of what I do is help demystify the process and show people that growing food, cooking well, and caring for land are things they can learn. That piece matters to me deeply because I believe access to fresh, healthy food should not be treated like a luxury reserved for the wealthy. It should be something more people know how to cultivate for themselves and their communities. That belief also extends beyond my clients. One of the values I am most proud of is that From Scratch Farm donates all excess produce to the Larimer County Food Bank. Giving back in that way is an essential part of who we are. For me, growing food has never been only about beauty, business, or even self-sufficiency. It is also about responsibility, generosity, and making sure abundance is shared, because healthy food should be a right not a privilege.
One of the things I am most proud of is that From Scratch Farm reflects my values all the way through. We are a company rooted in sustainability with integrity, education that empowers, community through local impact, and intention with purpose. That shows up in the design work, in the food, in the donation efforts, and in the bigger vision I have for the company. I’m proud that we are building something that is not just aesthetically beautiful, but genuinely useful and community-minded. I’m also proud that we have been able to create a brand that feels both elevated and deeply human.
What I most want potential clients, collaborators, and followers to know is that this work is personal to me. I care very deeply about what I create and about the people I create it for. I’m not interested in surface-level beauty or empty wellness language. I’m interested in spaces and experiences that actually change the way people live—spaces that nourish, teach, restore, and give something back. Whether I’m designing a backyard farm, catering an event, teaching a workshop, or talking with someone about how to make their land more productive, my goal is always the same: to help bridge the gap between the farm and the table in a way that feels accessible, intentional, and alive.
And ultimately, that is what From Scratch Farm is about: helping people grow more than food. Helping them grow connection, confidence, awareness, and a more meaningful relationship with the world that sustains them.
We’d love to hear a story of resilience from your journey.
One story that really illustrates resilience for me is the season of my life when I was going through my divorce. It was an incredibly uncertain time. I was facing the reality of being financially cut off, and I had to figure out very quickly how I was going to support myself. More than that, I had to figure out who I was going to be when the life I had known was no longer there to lean on.
During that time, I saw a job posting on a bulletin board at the food bank for a Master Gardener position on a farm. I was not a Master Gardener, at least not officially, and part of me could have easily talked myself out of even applying. But something in me said, just go. Just try. So I did. I got the job, and that experience ended up changing the course of my life.
What was so powerful about that moment is that it came during one of the darkest times I had ever been through, and yet it awakened something deeply familiar in me. It reminded me how much I loved growing food, being in the soil, working with my hands, and living close to the Earth. From there, I started picking up work with horticulture and landscaping companies, learning everything I could. At the same time, I had already spent years as a chef, and I knew the food that inspired me most was food that had just been picked. Slowly, all of the pieces of who I was started coming together.
For me, resilience was not about pretending I was fearless. It was about continuing to move, even when I was scared. It was about letting one difficult chapter uncover the work I was actually meant to do. From Scratch Farm was born out of that season. So when I look back, I do not just see hardship. I see proof that sometimes the most painful transitions in life are also the ones that reveal your real calling.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for me has been networking, without question. Building real relationships in Northern Colorado has been one of the most impactful things I have done for my business. It has opened doors that traditional advertising alone never could.
Networking is actually what led me to advertise in Loveland + South Lifestyle magazine, and that decision has already brought in six figures in client contracts. It also introduced me to the Loveland Chamber of Commerce, which has generated countless catering clients for From Scratch Farm. From there, the momentum kept building. Many of those clients have referred me to other clients through word of mouth, which has been incredibly valuable.
What I have found is that networking is not just about showing up and handing out business cards. It is about forming genuine relationships, being visible in your community, and creating trust over time. Those connections have led not only to clients, but also to partnerships, collaborations, and new opportunities I would not have found otherwise.
A big part of why it works is that I try to bring value wherever I can. I believe in going the extra mile for the people and businesses I partner with, and that extra level of service tends to come back around. One relationship leads to another. One event leads to another introduction. One good client experience turns into multiple referrals.
For me, it has all been connected. Networking built the foundation, word of mouth strengthened it, and strong partnerships helped expand it. That has easily been the most effective source of growth for From Scratch Farm.
Contact Info:
- Website: https://www.scratch-farm.com/
- Instagram: https://www.instagram.com/scratchfarmcolorado
- Facebook: https://www.facebook.com/people/From-Scratch-Farm/100089485614306/
- Linkedin: https://www.linkedin.com/in/adriana-karagozian-59aa911b5/
- Youtube: https://www.youtube.com/@ScratchFarm
- Other: https://share.google/N9CBRegN1xN0q1lDW
