Alright – so today we’ve got the honor of introducing you to Adriana Galvan. We think you’ll enjoy our conversation, we’ve shared it below.

Adriana, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

I have been fortunate enough to have my immigrant parents teach me about money, but it was very much saving, living under your means and investing in real estate for passive income. Once I started my career and was completing my MBA I was introduced to several different financial topics such as negotiating pay and investing.

As I was growing in my Human Resources career I came across the reality of people living paycheck to paycheck or not making it on their salary due falling on hard times or spending irresponsibly. I was at a job I was not happy at in 2020, this was the same time the pandemic happened and my mother was diagnosed with cancer. I decided that enough was enough and I had to make an exit plan. I was still driving my car from high school and lived in my 750 square foot house. Which meant my spending was low with my new higher salary from finishing my MBA. I started putting away as much money as possible in a High Yield Savings Account. I was able to save 9 months worth of living expenses by November 2020 and submitted my resignation to leave before the Thanksgiving holiday, with no job lined up. As I was telling everyone the news, I was met with much of the staff saying they are also unhappy but cannot do what I am due to their financial choices.

Within a week I was able to find a local HR job and was so happy with the choice. Unfortunately, after nine months in the role, I was given the news that they were closing the facility. Which left me to lay off over 140 employees, then myself. Heartbreak doesn’t even begin how I felt. I went to therapy and decided that I will be taking a 6 month sabbatical to start Adriana Talks Dinero, LLC; a financial literacy and money coaching business. I took this time to build a website, social media presence, and courses in English and Spanish. I was able to network with other business owners which started my community.

During the layoff I saw how crucial financial literacy was and that no one was ready for such a shift. I knew I could provide that information to the community in both languages and help them thrive. My goal is to empower my clients through 1:1 coaching and workshops to use money as a tool.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I do 1:1 money coaching, free social media posts and workshops around financial literacy education. I will also have a podcast launching this summer! My goal is to have the information to be ready and available to the public, in English and Spanish.

I have been able to really tap into my community and see what they really need and want from Adriana Talks Dinero, LLC. I take their feedback seriously and see how I can provide to them best. Because I do come from an HR background as well, I have inside information when it comes to taking advantage of employer benefits and negotiating pay. Which is very taboo in the Latino culture. I have been also been in my share of toxic relationships and use that experience to empower women on how to use their finances as an asset and how to protect their finances when in serious relationships.

How did you build your audience on social media?

Genuine collaborations and being authentic is key. Your audience is following you for you, there are a number of different people doing the same thing I am. I have been told over and over, I come back to you because of who you are. People can see when we are not genuine and that will deter them from your social media pages. Your content should also be relatable, that is how connection starts and they will keep coming back because they feel heard and seen.

What’s been the best source of new clients for you?

Believe it or not, the majority of my clients come from therapists. I have a network of people, which include therapists of color. It is very apparent that anxiety, depression and stress can stem from money and finances. They refer them to me to work on their financial issues. They always come with a heavy load on their shoulders and after a few sessions and having a plan they always feel much lighter.

It is very important to have connections with those outside your industry, because those connections may help you gain more clients and business.

Contact Info:

• Website: https://adrianatalksdinero.com
• Instagram: https://www.instagram.com/adrianatalksdinero/?hl=en
• Facebook: https://www.facebook.com/AdrianaTalksDinero
• Linkedin: https://www.linkedin.com/in/adriana-galvan-mba/
• Other: TikTok: https://www.tiktok.com/@adrianatalksdinero

Image Credits

Headshot – Veronica Amador – Golden Mean Boudoir