Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Justin Ferland

I always try to do something that is very specific to the client. Usually, it’s a gift that comes from a one-off conversation we’ve had during the project, or something that symbolizes the project and the work we’ve done. Read more>>

Shunte Mcclellan

One of the most meaningful ways we’ve ever shown appreciation to our community actually came through our nonprofit, Melanated Cares Foundation. A couple reached out to us who had been wanting to attend Melanated Campout for years but were going through a really tough season financially. Read more>>

Jamila Conley

Being in the customer service industry, the customer experience is paramount. Surviving in the post pandemic food and beverage industry, giving customers a reason to come back is even more important. As a consumer I look for one thing when I walk into a business, especially a small business, and that is being welcomed in. Read more>>

Tracy Hutchins

One of the best ways we show customers appreciation is by treating them like family from the moment they walk through the door. At Hutchins BBQ, hospitality is just as important as what’s coming out of the pit. We want folks to feel like they’re more than just another order, they’re guests in our home. Read more>>