Brand loyalty is such a stale and detached way of referring to how much love your clients have for you and your brand. How much they love you often correlates very highly with how appreciated they feel – and while most business owners want to increase brand loyalty, we feel there isn’t nearly enough discussion about one of the key factors, making clients feel appreciated. So, we’re trying to connect with business owners and operators who are willing to share stories that illustrate how they’ve made their clients feel loved and appreciated.

Cassandra Waterhouse

It is a huge part fo my brand to make sure the customer feels appreciated. Its down to the littlest details that can make someone feel so special and appreciate. My most favorite way to show my gratitude and appreciation for clients is by including a thank you card and following up with a thank you email. I’ve been drawing up a plan for next year on how I can show and make my current and previous clients feel the love and appreciation for their support. They are truly the heart of this company and keep it thriving so it’s important to me to be able to portray and make them feel that. Read more>>

Sana S.

Since we are primarily an online store and don’t have our own physical location, any interaction with our customers is important to me. I am one happy girl when we sell at local farmer’s markets and I get to speak directly with them! For our online orders, which make up most of our sales, I try my best to send out a handwritten note to as many customers as I can and will continue to do so as long as it’s possible. Read more>>

Melanie Ruesche

I always try to show appreciation to my clients. When someone chooses me to be their “forever photographer” its like we become family. We get to chat at sessions, watch their kiddos grow, etc. One moment comes to mind with a brand new clients that I had. It was during my Santa Mini Sessions a few years back. I had delivered her images and noticed that when she posted them that she did not have an individual photo of her daughter smiling with Santa. She was only smiling in the group shot with the other children and having a cuter interaction with Santa in hers. Read more>>

Sytinenia Palmer

So during February of this year, I thought it would be nice to give back to my customers that purchased. A way to show them some love! Especially since February is known for Valentine’s day. I got this idea since I wasn’t able to be with my love (Due to him being in the military and away) I wanted to just love on my customers. So for that entire month, when ever someone order, they received a bonus pair of heart stud earrings! Customers loved it! I received so much positive feedback from people because it was a complete surprise and it was free! Read more>>

michanna murphy

One year I sent personalized Mothers Day cards to all of my clients who had children. In the cards I wrote about how each of them were uniquely wonderful as mothers because I had been able to observe them all in action. Many of my clients were so moved by my words they were brought to tears. Many kept the cards and told me they read them whenever they are having a tough time. Read more>>

Andrea Barlow

I love all my lashed dolls and I appreciate them very much. They are the reason my business is flourishing! You must always show appreciation. I try my best to show appreciation in many ways. So far I have had raffles. This is where your customers can purchase a certain amount of tickets for lower prices. Once the slot has closed to purchase ticket, names are enter in a spin wheel and it will fairly choose the winner. Read more>>

Amanda Weeklund

As an event hair and make-up stylist I am meeting new people almost daily. First impressions are a lot for these customers. I want to put them at ease when they are in my presence. I am in their personal space the whole appointment. This makes them feel comfortable being personal with me. I am a support system for each of my clients. I am there for them through all of life’s moments. Whether that is babies, weddings, divorces, illnesses, and so on. I am there to not judge them, but support them. Read more>>

Brenda Ramírez

When I first started with Que Botanas, I always made sure my customers felt appreciated if they came frequent by giving them an extra item or small discount. Until today I always offer exclusive discounts to My Instagram and Facebook followers. We do have giveaways about once a month as well. Read more>>

Magaly Ritter

The cigar industry is based around family. For us our customers become our family, without them we would not be in business. There are many ways to show customer appreciation and at Velázquez Cigar Company we do it in many ways. Whether it be memorizing customers names, faces, orders, a cigar they enjoyed or even a drink we make sure each customer feels valued in their own way. Striking a unique conversation is the first step that helps us create a unique experience every time they visit us. Read more>>

Danyel Poindexter

So, when running my business I try to keep aspects of my orders as personal as possible. I incorporate those ideals in my packaging and when I’m sending messages and thank you notes. One of the best things I’ve ever done was the big sticker haul and christmas gifts for my monthly members. No matter how little or how big they donated, I wanted to make sure that everyone recieved something. Read more>>

Shakira Kali

I greatly appreciate and, love each and everyone of my clients. I often give out free services to clients, as well as discounts on hair services. I strive daily to often show my appreciation to my clients. Due to, they are the reason I’m where I am today! Read more>>

Jada Ingram

When you’re a small business, you tend to appreciate your customers a little more than the average business. Everyday, I worry about the possibility of “flopping” or disappointing my customers. So, as a result, I like to show my customers a little love because each one is special. I do this by giving each customer a handwritten “Thank You” card. Now, in retrospect, this may seem small. However, you’d be surprised how big it is. Receiving something handwritten adds a level of connection you can’t achieve with printed things. Read more>>

Sarah Stroup

In every online order, I add a small thank you note and a little gift to show my appreciation for shipping with a small business owner. It could be a koozie, a small bag of stickers, earrings or a keychain. I’ve gotten small gifts from online orders and I absolutely love it and I hope it makes the client feel special. Read more>>

Brittany Woodard

I love every customer old and new!!! I have been in the customer service/hospitality business since the young age of 16. Showing customer appreciation is very critical in the food industry it can make or break your business literally. One day a customer ordered about 6 pizzas and I made one incorrectly. She notified me, I apologized for the mistake, offered to remake the pizza, and offered a credit for her next order. She was more than happy because I went the extra mile to offer an credit for the future order, she said most places would just say sorry and not care. Read more>>