One of the most important ways to have a large impact in life is by focusing on communities that are ignored and overlooked. These communities are often the ones most in need of help, tools, and services but for a variety of reasons the largest players in most industries chose not to work on serving them. We’ve been so touched by the thousands of members of our community who are working on serving the underserved from tackling food deserts to building empowering solutions for the neurodiverse. Each week, you’ll find us highlighting folks serving underserved communities.

Darwynn Mcpherson

Absolutely, my purpose serves an underserved community—men who desire to marry, lead their households with strength and wisdom, and build a society rooted in purpose, values, and righteousness. This group of men is often overlooked and misunderstood in a world where traditional values, leadership, and personal accountability are either mocked or discouraged. Let me share a story that paints this picture clearly: Read more>>

Michelle Neely

A Passion for helping seniors navigate life’s transitions When it comes to real estate, most people think of buying and selling homes. But for seniors, it’s about so much more. It’s about traditions, memories, and ensuring their golden years are spent with dignity and support. That’s why I became a Seniors Real Estate Specialist (SRES) I believe that the senior community often faces challenges that can leave them vulnerable, overwhelmed, and even taken advantage of. My mission is to serve them with care, compassion, and expertise. Read more>>

Aaraven Gilbert

Yes, every business I own does something with the underserved. When I started my first business it was a cleaning company. My partner & I started the business doing all the labor & dirty work. As we got bigger as a company the types of clientele we received also grew. One particular day, I received a direct phone call from an older lady wanting to know if I could provide her with the full total over the phone to ensure she wouldn’t spend anything additional. Calling for the cost wasn’t a problem but I sensed there could be more to the story. As she continued talking to me she stated that she had to request no harsh chemicals because her daughter has cancer & is very sensitive right now. Read more>>

Alexis Abdulraheem

Absolutely, Daring Daughters serves an underserved community, focusing on uplifting young Black and Brown girls who face systemic challenges in education and entrepreneurship. We are committed to creating a pipeline of mentorship and resources that these communities often lack. Black girls, in particular, are disproportionately affected by inequities in education. Studies show that Black girls are 3.6 times more likely to be suspended than White girls, often for subjective offenses like “defiance” or “disrespect,” which highlights systemic biases in school discipline. These suspensions create a ripple effect, leading to lower academic performance, fewer opportunities, and a greater risk of entering the school-to-prison pipeline. Read more>>

Jeaniffer Okugbeni

Yes, my nonprofit, the Jeaniffer Foundation (@thejeanifferfoundation), serves underserved communities, particularly in Nigeria. We launched in March 2024, with a food distribution project in Benin City, providing staple items to 100 families facing severe economic challenges. By May 2024, we expanded our efforts, reaching 250 families in Lagos to address food insecurity. Read more>>