Today we’d like to introduce you to Daniel Bereza

Hi Daniel, please kick things off for us with an introduction to yourself and your story.

In the beginning, I worked on small projects, building websites for friends, local businesses, and nonprofits. Each project gave me a chance to refine my skills, and I began delving deeper into advanced topics like PHP, JavaScript, custom post types, and integrating APIs. Along the way, I expanded my expertise to include platforms like Shopify, BigCommerce, and Wix, which allowed me to serve a wider variety of clients.

A pivotal moment in my career was starting my own business, where I combined my technical skills with my love for creativity. Whether it’s crafting e-commerce stores, optimizing websites for speed and SEO, or building entirely custom solutions, I’ve always strived to deliver work that is not only functional but also impactful.

I’ve also had the privilege of working with some amazing clients and businesses, each with unique challenges that helped me grow. I pride myself on my ability to adapt and find innovative solutions, whether I’m developing a website from scratch or troubleshooting an issue on an existing project.

We all face challenges, but looking back would you describe it as a relatively smooth road?

The road has been anything but smooth, but I see those challenges as some of the most valuable parts of my journey. Starting out, one of the biggest hurdles was simply learning everything on my own. Web development is a vast field, and as a self-taught developer, there were times when I felt overwhelmed by the sheer amount of information I needed to master. I faced countless late nights troubleshooting issues, scouring forums, and experimenting until things clicked.

Another challenge was breaking into the industry and building trust with clients. Early on, I didn’t have an extensive portfolio or a track record to lean on, so I had to work extra hard to prove myself. I took on small, sometimes low-paying projects just to gain experience and build a name for myself. With time, as my work started to speak for itself, those efforts paid off, but it wasn’t always easy to stay motivated during the leaner times.

Managing growth has also been a learning curve. As my client base grew, I found myself juggling multiple projects and wearing many hats—developer, designer, marketer, and sometimes even an IT support technician. It was tough to maintain a balance between delivering high-quality work and not burning out. Learning to set boundaries, communicate effectively, and delegate when possible has been a big part of my growth.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?

My work centers around creating tailored web solutions that empower businesses to stand out and succeed online. I specialize in WordPress development but also work with other platforms like Shopify, Wix, and BigCommerce, giving me a diverse toolkit to meet clients’ unique needs. Whether it’s building a fully custom website, integrating complex functionality, or optimizing for performance and SEO, my focus is always on delivering solutions that are both functional and visually appealing.

One area I’m particularly known for is my ability to blend technical expertise with creative problem-solving. I don’t just follow a template or one-size-fits-all approach—I take the time to understand the business, its audience, and goals to craft a website that tells a story and delivers results. My clients often remark on my responsiveness, attention to detail, and how I make the technical aspects of web development approachable and understandable.

What has been the most important lesson you’ve learned along your journey?

The most important lesson I’ve learned along my journey is the value of adaptability and continuous learning. In the ever-evolving world of web development and technology, staying stagnant is not an option. Each project, client, and challenge has taught me that success comes from being open to new tools, techniques, and perspectives—and from not being afraid to step outside of my comfort zone.

I’ve also learned the importance of clear communication and empathy. A successful project isn’t just about the code or design; it’s about understanding the client’s vision, goals, and challenges. Taking the time to listen and build trust has been instrumental in fostering strong, long-lasting relationships. It has also taught me that the most effective solutions often come from collaboration and viewing problems from multiple angles.

Pricing:

• Website Design & Development: Starting at $499 for a simple 5-page website (includes responsive design).
• E-Commerce Store Setup: Starting at $699 for a fully functional store with product integration and secure payment setup.
• WordPress Maintenance & Updates: Starting at $49/month for monthly updates, backups, and basic SEO checks.
• Custom Plugin or Theme Development: Starting at $299 for small-scale functionality or unique design requirements.
• SEO Optimization: Starting at $99 for basic keyword research and page optimization, or $199 for full site SEO audits and implementation.

Contact Info:

• Website: https://www.alignable.com/hartford-ct/daniel-bereza-2
• Facebook: https://www.facebook.com/danielbereza