We were lucky to catch up with Chris & McKenzy Bowers recently and have shared our conversation below.

Chris & McKenzy, thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?

In the most recent studies we tested through Tivid Technologies’ Research and Development department, we have concluded that a fine mixture of personalized viewing options is being sought for on-demand entertainment. Our company is excited to start a new chapter, including linear, live, and AVOD channels, as identified as a result of forecasted trending behavior.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Tivid is an independent film distribution platform that offers 100% royalty options along with other monetization capabilities to its creators. As we continue to grow, our streaming service provides an extensive range of TV shows, movies, and live TV channels, all in one platform. We have been featured on Fox News, the Business Journal, Black Enterprise Magazine and honored as a Silver Stevie® Award Winner in the 2023 American Business Awards® for Business Service Industries in the Startup of the Year category.

During our expansion phase, we have begun to pivot towards new viewing options to incorporate a more immersive viewership journey. For example, most people thought that linear channels (24/7 regular programming) had become a thing of the past, but linear channels provide a sense of community that streaming platforms cannot match alone. When a popular show is being aired on TV, it’s not uncommon for people to discuss it on social media or at work the next day. A sense of excitement and anticipation comes with watching something in real-time alongside millions of others.

In addition to live broadcasting Tivid Technologies is excited to announce that we will release a few linear syndicates of news, sports, music, and a 24-hour home shopping channel. To prepare for the response to our platform growth, we have introduced two new members to our team, Pedro Cohen, the VP of Acquisitions, and Brittany Bowers, our Director of Marketing.

Can you tell us about what’s worked well for you in terms of growing your clientele?

As a business owner, seeing your clientele grow is one of the most exciting and rewarding aspects. It’s a sign that your hard work is paying off and that people recognize the value of your business’s services. Of course, providing excellent customer service is part of building a brand reputation, but the team you put in place is beneficial. Introducing our VP of Acquisitions, Pedro Cohen is a huge value and step forward. In addition to being a film instructor at a local college, Pedro has the vast industry knowledge, including evaluating the market’s potential and negotiating deals to secure rights to stream new captivating content. He brings a new outlook on the potential for rapid expansion. Identifying film companies or assets that complement our current offerings will allow us to quickly scale up and diversify our operations. Pedro always seeks opportunities to expand the company’s reach and bring new value to creatives.

The other portion of our strategy that we look forward to being very promising is our new Director of Marketing, Brittany Bowers. Brittany carries the weight of being a master collaborator. Building a strong clientele isn’t just about what happens within the marketing department – it also requires buy-in from other business areas. With a background in Broadcasting and Communications, Brittany works closely with the sales, customer service, and product development teams to ensure that our brand message is consistent across all touchpoints. We couldn’t be more thrilled.

Have you ever had to pivot?

In Tivid TV’s early stages, the platform was a TVOD, and now, five years later, we are facing pivotal moments as any evolving company should.

One type of pivot that streaming companies often face is the shift from a content aggregator model to a content creator model. In recent years, we have seen a surge in companies like Netflix and Amazon Prime Video producing their own original content, and that is what Tivid TV has done since day one internally and for filmmakers and content creators alike, which not only allows us to differentiate ourselves from competitors but also gives us more control over the content we offer to our viewers.

As mentioned before, another type of pivot that we’ve faced as a company is moving from a transactional-video-on-demand-based model to now adding an ad-supported model, live and linear channels. While subscriptions have been the primary revenue stream for most streaming services, there was always growing pressure to offer ad-supported content as well. Pivoting takes time, research, and execution.

Contact Info:

• Website: www.tivid.tv
• Instagram: https://www.instagram.com/tividtv/
• Facebook: https://www.facebook.com/tividtv
• Linkedin: https://www.linkedin.com/company/tivid-tv/
• Twitter: https://twitter.com/TividTV
• Other: www.tividtv.com

Image Credits
@Chris_Mike_Media Tivid TV Studios