Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Monica Raell

What makes my message unique is it’s truly a self-love first message. Decentering men is not about not having a man. It is about never loosing yourself in the pursuit to get one or keep one. Typical dating advice is sold from the perspective of how to manipulate yourself or others to get them to love you, which I think is a miss. This behavior leads you to becoming disconnected with your needs and worse devaluing yourself if a relationship is not fully realized. The best way to attract the love of your life is to become the love of your life. Read more>>

Shamika Williams

Yes, I feel my brand do differ from industry standards because I allow single mothers or fathers to bring their children if they are getting a facial or body contour service. Childcare can be expensive. Also I provide luxury service to my clients as well as exceptional customer service. Read more>>

Ashley Willis

You know, when I worked at that small marketing firm, I saw a lot of businesses, especially those just starting out, get lost in the shuffle. It felt like everyone got the same cookie-cutter plan, whether you were a pool company or an insurance agency.

It honestly broke my heart a little! These amazing entrepreneurs were pouring their heart and soul into their businesses, but their marketing just wasn’t connecting. Read more>>

Christina Iskandar

People first. The marketing agency world can be brutal. With rapid shifts in technology, economic uncertainty, and ever-changing client demands, agencies often find themselves running at full speed just to stay afloat. Razor-thin margins push teams to their limits, and what should be creative wells instead become people mills—cycling through employees as if burnout were an inevitable cost of doing business. Read more>>

Cindy Nixon

To be honest, “editorial services” as a catch-all category isn’t all that widely known in the professional marketplace and certainly isn’t what I’d call a “sexy” business sector. But it is indeed here—there are a lot of wordsmithing freelancers like me out there who are striving to uphold the highest standards of the English language in business publications and products, at a time when attention span, written literacy, and adherence to proper grammar and punctuation are at an all-time low. Why would a company invest in a professional copy editor or proofreader when hardly anyone knows or cares anymore how to use a semicolon or the difference between a hyphen, en dash, and em dash? Especially in our “rush to get it up” culture. Read more>>