Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Samantha Craig

It’s pretty simple, actually. So many businesses wind up with unmemorable and indistinguishable branding devoid of genuine human emotion (late-stage capitalism, much?) because their design studios have 0 foundational knowledge of visual culture, and thus lack the ability to contextualize the brand within a larger legacy. Juno is on a mission to change that, and yes, this is the hill we will die on. Read more>>

Ann Bode

It is very common in the dance world for studios to focus on competitions. Many of their programs are centered around dance competitions and much of what they aim for is to gain notoriety for the studio itself. It is standard to create a competitive environment where students are pitched against each other and prompted to become the “best”. Read more>>

Blaine Ashley

Yes! I market champagne in a fun, creative way that promotes the champagne lifestyle versus an effervescent wine only to be saved for celebrations or an expensive bubbly reserved for the rich. Read more>>

Jaamel

There are two things that I do differently from the industry standard. Number one, I keep The Most High first in everything that I do. From producing music to designing clothes to writing songs and books, all of the material is righteous. That’s how YAH LIFE started. Number two, I own everything. Read more>>

Julie Schoen

The world of copywriting has gotten so serious over the past decade. It’s become so lucrative that the people who do it feel forced to follow the “prescribed method” in order to be a “professional” and the people who hire professional copywriters are under the impression that the more money they spend, the better the result. (They’ve also fallen for the lie that says that copywriting is difficult and only professionals can do it.) Read more>>

Faith Vance

I believe that every home should show to its absolute best capability. So whether someone lives in the home, or the home is vacant, I provide staging services at no additional charge as part of my listing package. I have a large inventory of staging items, and most of my homes, I stage myself, but for luxury homes, or larger homes, I will also contract out. Read more>>

Chris Szydlowski

Spooky’s Swirls was spawned from a love of creative, elevated, artistic baking and our love of all things Horror. Myself and Co-Owner, Lola Forbes worked in the retail baking industry for many years and we saw a large absence of gluten free options available. We saw this as an opportunity to use our extensive baking knowledge to take conventional recipes and convert them into gluten free alternatives. Read more>>

Robert Defibaugh

We create a working environment where individuals can express themselves through their food and their interpretation of menus that we custom create in order to make the customers’ experiences unique and memorable Read more>>

Emily Golin

My coaching method revolves around the idea of pleasure, focusing specifically on incremental habit change that strengthens the mind-body-movement connection. Read more>>

Katy Coffield

Foodie Tribe is more than just a marketing agency. We are a marketing agency that focuses only on the food and beverage industry that also happens to have over 3,000 content creators within our network that we can activate at any given moment for a brand campaign! Read more>>

Marjan Sattarzadeh

At Jan Studio our goal is to allow clients to dictate what their needs are and for us to find a way to work with them based on those needs. My educational background was in Interior Design, out of school I worked for a textile designer in New York City and slowly started to shape my career and business, Jan Studio. When I was working for the textile company, our services were extending beyond design and went as far as installation, delivery, shipments, and coordination but most importantly working with different clients. Read more>>

Angel Quintana

The industry standard places more value on the left brain than the right brain. Whether it be at a corporate job, in school, or even in relationships, we have been conditioned to place more value on the masculine energy. This defies the natural Law of Gender, which celebrates the alchemical marriage between the masculine and feminine. Read more>>

Yolanda Owens

Good thing that I do with my business iwifresh differently from the industry standards in my industry standards is the beauty industry standard is creating raw beauty on the shelves creating products with shelflife creating skin care products that have to be refrigerated creating products that are toxin free that are healthier for you that are not full of ingredients that will harm you and disrupt your health Read more>>

Elisabeth Akly

Definitely! What a lot of people don’t realize is that a huge part of producing a professional portrait is in the post production editing. While it’s just as important to know the camera, lighting and composition, taking the photo to the next level all happens in the editing afterwards. The only difference is that in my process the afterwards is right now! Read more>>

Jud Kite

Being a one-man show in a field that was primarily agencies with many employees at their disposal, I have to make sure that the work I produce is top-notch, agency quality. The bonus to that is the client is only going to pay a portion of what they would to a agency. I don’t have near the amount of overhead, and I can also turn the jobs around quicker. Being so close to the client, I also want to make sure the job is done right the first time, or that cost of a redo is coming out of my pocket. Let’s just get it right the first time. Read more>>

Alex Lancial & Jim Tuttle

With every film we create, we’re trying to create something new. Whether it’s a new way to tell a story, a new experience to curate with or clients or a new technique we’ve been itching to try out. We’re proud to say our films are 100% unique every time we create them, and that’s largely due to our background in journalism. Read more>>

Miguel Carmona III

Here at Clipnwhip we do quite a few things differently then the industry standard. Our most obvious difference is that we pride ourselves on not having an exact physical location or a physical hub where we conduct haircuts, hairstyles, and any other health/beauty services. We do this for one to maximize the convenience and deliver a one-of-a-kind experience you receive when you book with us by coming to you no matter where you’re located. Read more>>

Justa Ward

It’s a Tuesday. I’m out on the patio dealing with city regulations, however it’s still jovial, “Hi Fernando”, “Hi Jeff”. The level of community & comradery brings a big smile to my face. After 15+ years in the industry, I feel like I’ve seen the restaurant biz done almost every way imaginable. Focusing on the elaborate plating, the fanciest food, novel things like throwing peanuts on the floor… restaurants have tried it all. Read more>>

Jaleesa Joseph

I do not treat each Brand as the same, a-lot of Coaches give one set of rules for success and I do not subscribe to that. For Example: I do not believe you should post on Social Media multiple times a day for each Brand. Each Brand has to figure out what works for them, even with Email Newsletters there is no secret formula. My angle is to educate and empower! Read more>>