Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Ashley Buchholz

As a photographer, I am committed to keeping my pricing affordable for my clients. Despite being young and skilled, I have intentionally kept my rates lower than most photographers at my skill level. This is because I believe that professional photography should be accessible to everyone, regardless of their budget. Read more>>

Katie Melnick

We believe great collaborations yield great design. At Fizz Creative, we take a unique and collaborative approach to helping our clients in the food and beverage CPG industry. We understand that our client’s success is our success, and we go beyond just designing packaging. Our team works closely with our clients, engaging in open and transparent communication throughout the entire process. Read more>>

Jenni Grover

The biggest difference is that I’m the only wellness coach I know of who works strictly with makers and other creative folks, to help them find the sweet spot of caring for their health/nurturing their creativity. I’ve lived with chronic pain and chronic illness for more than 25 years, and I’m a creator at heart, so I know how much health woes can impact creativity. I’m passionate about helping my clients learn how to find balance so they can take good care of themselves in many ways, including creatively. Read more>>

Jenny Tod

As a small design studio, we’ve found that we fill a unique space for our clients. We aren’t a large marketing agency with high project prices, increased overhead, and more individuals involved, but we also aren’t a one-person freelance team with limited capacity and capabilities. With 5 people on our team, we are multi-faceted with collaborative minds to work together to strategically solve design problems, while having each other’s backs to account for stress-free time off. Read more>>

Jelena Medic

As a small family business, our ability to cater to individual customer needs by personalizing our high-pressure misting and, on occasion, installation needs, set us apart from the industry standard. We started our company as consumers, looking for a high-pressure misting system that met our needs and addressed the negative aspects of standard misters. So, we truly understand what people are looking for, and created aerMist to close those gaps. Read more>>

Kaitlyn Gannon.

Svelte Performance is a space that provides a strong community not only the people that come here but the environment to lift heavy at your own standard and capability. The support system is unlike any other. Our classes are considered small group personal training – small class size, no more than 12 in a class. We do this so our coaches can properly educate and give modifications when necessary. This creates a more inclusive space so no one leaves timid of a barbell. Read more>>

Rebecca Connet

We believe in creating products and services that help our communities. We are Hemp farmers here in Colorado. We also produce our own CBD products with the guidance of a pharmacist. The feedback we have received over the years regarding our products keeps us forging ahead. We listen to the public; in turn we have navigated our business methodically to the feedback received. By growing our hemp business organically, literally and figuratively, we have been able to keep a close pulse on what the community’s needs are. It has been a slow process, I believe it has been the right path, Read more>>

Sarah Kornblum

Before becoming a website designer and developer, I was a special education teacher. Because of this, I like to help the small businesses that I build websites for to think about who will using their website and how people will be using their websites. According to a 2021 study, less than 2% of websites in the United States are accessible. If 1 in 4 people (a quarter of the population) in the United States have a disability, your website should be inclusive so that you’re not losing business. Websites that are built with accessibility in mind also tend to offer a better user experience and have stronger SEO. Read more>>

Shara Simmons

Too many of us forget that the best therapist is within. Often, quality movement itself is enough to promote an environment to stimulate our own healing process. I am a therapist and a guide that uses hands-on treatment, movement and re-education. I help my clients tune into their own internal compass so that they become empowered to take responsibility for their own health. Read more>>

Kneelen Buotte

The fashion industry is the second largest polluting industry behind coal. My brand focuses on changing that. Fast fashion is incredibly wasteful and poorly made, where as some high end brands are made with better quality but produce more waste or use methods that aren’t sustainable. Brands like Levi’s market themselves as “sustainable” or “eco friendly,” but neglect to tell the consumer that just one pair of jeans requires 80 gallons of water to create from start to finish. Read more>>

Rachel Rotunno

At Grazing Cape Cod we really like to focus on supporting our local community and small businesses. We really try to source as much local ingredients as we can to incorporate into our grazing tables, charcuterie boards, grazing boxes and luxury picnics. Working with local cheesemakers, farmers, bakeries, florists etc. is such an awesome way to support your community and gain some wonderful friends. We source from Cape Cod, Nantucket and Martha’s Vineyard. Read more>>

Mauro Gallardo

I train people to play tennis, and a big part of how I train them has to do with how to approach the game psychologically. I apply the same psychological ideology of tennis to real-life problems in my Youtube videos. I like to explain how problems on and off the court are similar, how world-class athletes and non-athletes approach them, and their similarities. Read more>>

Mike and Katie Bargetto

When it comes to financial planning, we do and teach the exact opposite of the industry standard. Typical financial advice in America goes something like this… go to college (even if it means racking up tons of student loan debt), get a high paying W2 job, climb the corporate ladder, pay down your house early, and save as much as you can in a 401(k); all so that one day you can retire and live life on your terms. The problem is this path is focused on deferring your dollars, Read more>>

Michael Urbina

At Urbina Immigration Law, we strive to provide our employees a work-life balance. We have successfully implemented a four day work week and this year we reduced the working hours from 40 hours a week to 36 hours including lunch. This has increased productivity it has boosted morale and we could not be happier. Read more>>

Janay Stubbs

In the hair industry, there are so many options for hair extensions & wigs that customers/clients could spend hundreds of dollars on and yet not know a 1000% where the hair comes from or its true nature. Cambodian Hair Freak is always transparent about where our hair comes from…it’s in the name!
We source, harvest, and import our hair straight from Cambodia with specific qualities that we know our customers love when it comes to their hair best. Read more>>

Giuliana Vann

There is a lot of noise in this industry (social media marketing) and many people who are illegitimate to practice and agencies who claim themselves “marketing experts” and overpromise and underdeliver. I’ve heard from many people who have been burned by marketing agencies and that alone makes me sad to hear how small businesses have lost their hard-earned money like that. When I founded my Social Media Agency, I did it from a consumer’s need in the digital space and not for the money. Read more>>

Dinah Hampson

Pivot Sport Medicine Physiotherapy Orthopaedics is a physical sport and exercise medicine clinic located in Toronto, Canada. The clinic opened in 2003 and offers expert multidisciplinary patient care to the local community. What Pivot does differently than other comparible clinics is the expansion of brand branches established in 2018 to create focused care sub-brands marketable to more niche populations. Read more>>

Brittanie McGee

Being a small dog training company who works in my own home allows for a very personalized training experience for the dog and the owner! The typical dog training/daycare facility tends to have a large number of dogs, living in a very unstructured, highly stimulating environment all day long. Most dogs struggle with that type of environment, which is why I offer a unique in-home setting where your dog has their own safe space in my spare bedroom, Read more>>

Wellington Marinho

Yes, I developed a system for my field, interior design, using one of the latest technology to optimize the way that design floor plans for my clients. Its allow me to be more accurate and spend less time to delivery the design. Read more>>