There is often more than one right answer, and this seems to be particularly true for the question of whether folks should lean on family and friends for support with the brands. Your circumstances, relationships and other factors can determine what’s right for you – but we wanted to get a conversation going on the topic as it’s something that comes up often in our chats with entrepreneurs and creatives in the community.

Cutter Slagle

Interestingly enough, I haven’t had to ask my friends and family to support my writing. For the most part, the people closest to me have always supported me–on their own. Some have come to book signings, purchased copies of my novels, left reviews online, or simply shared social media posts to help spread awareness of my various writing projects. Generally speaking, I don’t think it’s wrong to ask for support from your friends and family–but once or twice, don’t nag or beg. However, I truly believe that friends and family who care, will support your endeavors without be asking to. Read more>>

Andrea Magwood

I don’t ask them. They see what I’m currently doing. If they want to help me along my journey, they will. I have always been a soft seller. I have had family members and friends who have shared the makeup looks I created or the link to my makeup tutorials without my ever asking. At this point, my face is often the proof of what I’m doing; I post my latest looks on my social media – it’s there for them or whomever to share. I’ve learned long ago people are going to do what they are going to do. Read more>>

Haydee Sanchez

When it comes to asking friends and family to support my business, I think it’s all about balance. I feel it’s appropriate to let them know about my business and what I offer, but I never want to make them feel pressured or obligated to buy something. Genuine support can come in different ways—whether that’s spreading the word, leaving a positive review, or even just encouraging me. Read more>>

James Smith

As a musician and designer, it’s essential to recognize the value of seeking support from friends while also understanding its limitations. Asking your friends to help promote your business is certainly worth pursuing, but it’s important not to get discouraged if you don’t receive the level of support you hoped for. Remember, your friends may not be your target audience. While it’s great to share ideas and get feedback from your circle, your ideal customers might belong to a completely different demographic. Personally, I’ve noticed that some of my posts on social media often don’t garner much engagement. I understand that my friends and family might be weary of my frequent updates about my art and music. I post a lot of content. Most of my closest friends will order one of my albums and “like” my posts, but I understand they can’t financially support everything I do. Even simple actions like sharing, commenting, and liking my content greatly contribute to engagement, and those little gestures really uplift me. My art and TEEEL music are unique expressions of who I am, and it’s unrealistic to expect everyone in my circle to resonate with them. Stay committed to your dream and continue striving for success, knowing that the right audience will eventually appreciate and support your creative endeavors. Read more>>