After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Lauren Cohe

One of the best ways I have shown my appreciation to a client has come through combining my love for people, photography, and thoughtful gift giving. As a wedding and couples photographer, I genuinely care about creating authentic experiences for my clients- not just delivering photos, but making them feel seen, celebrated, and valued. Read More>>

Kimberly Draine

One of the most meaningful ways I’ve shown customers appreciation was during Teacher Appreciation Week this year. I donated 150 handmade pastries to the teachers and staff at our local high school. As a small business owner and mom, I know how much heart goes into taking care of people every single day, and teachers often do that work without enough recognition. Read More>>

Bonnie McNett

I own an intimate pottery studio and gallery in Loveland, Ohio. Being appreciative of customers isn’t just something that happens once a week or once a day. It is nearly every moment of my day. Read More>>