After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers. 

Adam Grant

The best thing I have ever done to show appreciation is make sure people are seen, because relationship is the intervention. A lot of the people who come through our doors have spent years being reduced to a label, a number, or a problem somebody is trying to manage. I do the opposite. I do not treat people like a transaction. Read More>>

Denise Vinson

I hosted a client appreciation dinner at a restaurant called Maggiano’s. I invited all my current and past clients. I allowed them to bring a plus one all at my expense. It was a great way to show them I value them as my client and I appreciate them trusting me to assist on there journey. Read More>>

Trang Nguyen

As the owner of CVA Products, I create handmade natural skincare products, and many of my customers come to me because they struggle with sensitive skin, eczema, or irritation. I had one customer who shared that she had tried so many products and nothing worked for her child’s dry, itchy skin. After helping her choose a gentle soap and sugar scrub. Read More>>

Trevor Hudson

Showing our clients at Wildlife X Team we genuine appreciation them builds loyalty through personalized gestures that I do daily, such as sending thank-you text messages, offering unexpected free services when I can or upgrades like a free repellant, and providing exceptional hands on service. Showing up in person. Answering their phone calls and text messages. Read More>>