After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Max Weisman

As a media trainer and brander (of individuals and companies) building trust and relationships is important to the business model. By offering free feedback before or after a major interview/speech/press conference/etc., I can show clients that it’s less about the money and more about building them up to a level that we can both be proud of. In addition to training and offering the skills of working with media or public speaking, Halom Strategies builds up confidence and reputation. Building confidence takes more work (and trust!) on both ends than the actual skill building. Read more>>

Kim Hullett

My entire marketing plan is built on curating events and gifts that delight, create community, and remind potential and existing clients of my network and some of my strongest interests: art, design, beauty and home. My goal for these connection events is to demonstrate my incorporation of the more feminine values of intuition, gratitude, and collaboration into the traditionally masculine deal-making process – recognizing that deals come together and agents are chosen based on relationships and my ability to create and share the stories clients want to tell or hear about their homes, whether they are buying or selling. The generosity of my approach breeds confidence in my process. And once we are aligned and the relationship is solid, then it’s up to me to use my legal chops and business creativity to put the deal together and get it done. Read more>>

Brian Glyshaw

When I first started my business I wanted to be set apart from other businesses that shows a way of personal attention as well as a personal touch. I would hand write a thank you card and leave it inside of the customers vehicle when I was all finished with the mobile auto detail. This thank you card was one simple way for me to show my appreciation to customers. My customers would tell me at the end of the detail when they opened up their door for the first time after the detail and say “thank you” the car looks amazing and it’s like brand new again! Plus, I really feel appreciated with the thank you card and message that was hand written with the personal touch. This is still a staple for me in my business on a daily and weekly basis five years later. It’s all about blending personal attention with professional expertise here at Super Shine Detailing, LLC. Read more>>

Briggitte Brown

The best thing that I have ever done for myself was not quitting on myself, when healing became overwhelming, or I had felt that it was not was an option. During the hardest time in my life, when quitting my have been the only option I had; when the prognosis may have been grim; and when all I had going for myself was to quit…I pushed past that point and stood strong and I healed from stage 4 Classical Hodgkin’s Lymphoma. In 2025, doctor’s will finally be able to consider me cancer free, because it will be 5 years post cancer treatment, that I beat cancer. That physical healing journey, I did for myself, opened spaces within my spirit and soul, that has allowed me to get to a place of wholeness. I bring this essence of healing our spirit, soul and body to my group practice, when I am working with clients. Read more>>

Amy K Musson

My coaching practice is all about authentic connection – my clients know they will never get a cookie cutter experience, I wrap my services around their wiring, values and who they BE. That includes my touch points that come from inspiration, reaching out in highly personal ways, in the moment. I know my clients feel seen, heard and valued. Read more>>