After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.

Diane Lee

As a business owner and floral designer, I always observe and maintain good business relationships with my clients by keeping constant communication with them, regardless of their business size. Take note of any special occasions that are important to clients, such as birthdays, anniversary, and holidays. Read more>>

Aubree Javaherian

At the end of the day, our business is about our clients. We are in the custom jewelry business, and we help in crafting pieces to commemorate special moments in their lives, whether it’s engagements, marriages, birthdays, mother’s day, and other special events. Read more>>

Amy Charbonneau

A friend of mine owns a high-end spa, and one thing I admire is how they celebrate their clients’ life events. For example, after a day of pampering at the spa, a client was heading to Hawaii for her wedding celebration. My friend sent a basket of goodies and flowers to her hotel room with a personalized, congratulatory card. Read more>>

Dalton Deutsch

Coming from a hospitality background, I was taught to make my place of business someone’s “go-to spot” – whether it was celebrating their birthday, enjoying their work lunch spot, or simply their favorite Tuesday hangout. Whatever the occasion or reason, it was our job to make our place of business instantly associated with where they wanted to go and where they felt comfortable. Read more>>

Sabrine Ortiz

On 11/28/2024, I got a new client: Maritza Salcedo. She wanted my help planning a celebratory vacation with her husband, children and grandchildren. She wanted to celebrate her and her husband’s 50th anniversary going to Disneyland and Aulani including a vow renewal ceremony in Hawaii. Read more>>

Tori Hughes

As a small business owner, I find it both incredibly fulfilling and necessary to show customers how appreciative I am of their business. One of the most effective ways I feel a small business can demonstrate to its customers that their business is valued is by simply expressing gratitude (audible or written). Read more>>