When businesses are covered in the media, often there is a lot of focus on the initial idea, the genesis moment. Then they almost brush over the middle part – the scaling up part – and arrive at how big and awesome the business is today. It makes for a fun read or in the case of a movie or show an entertaining watch, but it’s also a missed opportunity. The middle part – the scaling up part is where so many small business owners get stuck. It’s the part so many of us need more guidance with and so we wanted to get conversations going on the topic of scaling up.
It’s rare that a business becomes hugely successful overnight, especially for a small business. Many of us have to grind and pour our heart and souls into our dream of making our business become a reality. For me, I decided once I graduated college in 2017 that I would do anything it took to make my wedding photography business become my full-time career. I accepted a normal 9-to-5 job, right after graduating, doing tasks that weren’t exactly my favorite. Yet, I knew that job would be the stepping stone to support me until I could become a photographer full-time. Read more>>
There is a false belief that many business owners hold: Clients are buying “me,” therefore I have to do everything. I held this belief for over a year and took responsibility for every aspect of my business, including the ones that I disliked and wasn’t really good at. I fantasized about how nice it would be to hire someone to do all the things I didn’t enjoy. But the thought of hiring someone else to do things for me felt disingenuous. Read more>>
How we scale up! We can’t say it was an easy path or it happened overnight. As we all know these days social media and movies tent to cover up and polish unseen details to a successful business. As business owners we love to share our story in more depth with a glance to the ups and downs we faced during past years. We started photography as our hobby about 8 years ago and somehow it stopped because we were in process of moving to the USA. Once we were settled, we started it again as a weekend part time job. We had to educate ourselves because we face a new market with differed cultures and expectations. Read more>>
When I decided to start Arianne Om consulting + creative marketing I had been 20 years freelancing in graphic design and photography and teaching yoga all around the world. I consider this my gypsy years where I did what I wanted, when I wanted and was satisfied with a simple business and a care free life. It wasn’t until about 2015 when the “adult” bug hit me and I was full on BUSINESS OWNER. Read more>>
I open my first store in Keller 2010. I was not looking to scale up, I just wanted to leave the big chain pet store I was working for as a grooming manager. I thought if I could make $100.00 a day I would be happy. I found a small house split in 4 store fronts on main St. 600 square ft, Just big enough for a couple of kennels a groom table and pet tub. After 6 months I was able to quit my job and do Diggidy Dog full time. I ran this location by myself for 3 years slowing growing my customer base by word of mouth and handing out lots and lots of flyers. I was doing $350.00 to $400.00 a day and was happy. Read more>>