Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Tracee Murphy

Love this question! When I was a young child, I always noticed the TM (trademark) symbols on various toys/dolls. I – obviously – assumed that the TM was a personalization my parents added to my toys as they are my initials (Tracee Murphy). I believe I was about 7 or 8 when my dad broke my heart by telling me what the letters actually meant! From that point on, I always felt a deep connection to the name trademark. As I always had an entrepreneurial spirit, I decided at a young age that my future company was already named. Even before I knew it was for Interior Design! Read more>>

Jeff Schneider and Kaelea Ann Sim Sand Hej Howdy

A very simple method to meld two worlds together! If you’re Danish you know that “hej” sounds like “hi” and means “hi”! If you’re Texan you know that “howdy” sounds like “how-dee” and also means “hi”! Read more>>

Chardae Adams

When thinking about branching out on my own, I knew that if I were to ever create my own design company that I would want it to have my name it in somewhere. Many times, you will see that women-owned businesses shy away from having their first names in their company name, as we often times want to appear ambiguous to the public. Because I offer a range of design services, I knew I wanted the company name to be present more as a collective so that is how I landed with StudioChardae. Read more>>

Lacey Haegen

Choosing the right name was elusive for a long time. When I started the company, I envisioned it being part of a movement to change the definition of “beauty.” Creating truly clean, ultra luxurious bath and skin care products was really only supposed to be a vehicle to help women feel taken care of, listened to, and valuable. Our passion is clean beauty, but our purpose is to inspire women to be themselves, live their truth, and not waste time or energy comparing themselves to, or trying to become versions of what the media constantly tells us is “beautiful.”  Read more>>

Claudia Rodriguez

Okay I’ve been dying for someone to ask this question. So I was a junior in high school and around that time, Instagram was becoming very popular. Previously the only username I had ever had was “CupidClaudia” (yes, derived from the song “Cupid Shuffle”) for my Club Penguin account. I knew that wouldn’t fly as a 16 year old. I used the same method for my new handle, though. My favorite song at the time was “Suave” by Jerry Rivera. Read more>>

Rick Reyell

To be honest my brand name isn’t a real word, it’s my future kid’s name will be which is Reyell. The Uni stands for university/uni. I just thought of something that would sound good and high end and I came up with Reyell Uni Read more>>

Mayra Mendoza

The name of my business Aryam Ruby Cosmetics comes from my own name. My first name is Mayra so it’s Aryam backwards and Ruby is my middle name . My husband and I actually came up with the name Aryam because we were discussing what we should name our children one day and he said if we have a girl we should name her Aryam, I loved the name but not for a child and so when I started my business I decided to use that name for it instead. Read more>>

ADRIAN JIMENEZ

I came up with Key Payments Solutions is that I love to educate business owners on how the credit card processing industry works and how it is evolving consistently. Key allows business owners to know they have options to run their business and not just one solution. Key will always stand for “Knowledge Empowers You. Read more>>

Melissa Haile

God!! During all the chaos of the Pandemic I was constantly out and about just trying to spread love be it flowers or a sweet basket to cheer people up the business wasn’t even a thought in my mind yet. I found many people shocked when I would show up with something just for them often times they would say wow what divine timing you have “”I was going through this or struggling with that.” It just brightened their day. People would say you should start a business you are wonderful at this, Read more>>

Erica Robinson

How we came up with the name “No Meat No Cheese” was very simple lol. When someone ask what is Vegan? Most vegans say It’s no meat no cheese, honey, eggs, etc. Read more>>

Carole Ann Ealy

I came up with the name for Seaboard from the street that I grew up on. To me, It represents my passion for surfing and skating, and my love for the beach. Read more>>

Casey Walsh

Branding has always been my passion because it is visual storytelling. I knew I wanted to tell a unique story with my brand, something inspiring, intriguing and emblematic of me as designer. The outdoor girl in me immediately started to draw inspiration from nature. On a summer night in June if 2020, the lonely and isolating start to the never-ending pandemic, I watched lightning bugs lighting up in the park across the street from my apartment. Read more>>

Sue Prescott

I’ve been in the events and catering world for over 30 years. I first started a company called Party In a Minute as a play on my abilities to create and plan parties, birthdays and gatherings throughout the years. As my passion business grew larger and more professional, my daughter suggested I rebrand my company name. Having lived in the Orange County area and involved in the Huntington Beach community, my name is recognized. Sue Prescott Events was born and my company has grown more successful. Read more>>

Tanija Carter

Originally the name of my business was “Tanija Lynette Studios” but I wasn’t feeling that because I wanted something other than my name since I already used my name for my clothing brand. After some talks with my friend Roree, I came up with the name “The Lab Creative House”. I came up with the name because I wanted to be able to tell people that “I can’t talk right now, I’m in The Lab” lol and I wanted my clients to be able to say that they get their graphics done in “The Lab”, it just sounded cool. The creative house part was an add-on because I wanted the business to be a full creative agency or in this case a “creative house”. Read more>>

Kelly Barnhart

When my daughter was little, my parenting guidepost was, “What will enhance her vibrance?” That word has the elements of all of what matters to me—health, wellbeing, beauty, peace, happiness, frequency, vibration, elevation, consciousness, and magic. I built the restaurant as an extension of that way of raising my daughter and creating something for the world I wanted for her. There was no other word it could have been! Read more>>

Marissa Zapata

I had been struggling for months trying to come up with a name for my business because I didn’t want to just use my name. I remember an exercise when I was in cosmetology school where we had to come up with a salon concept, business plan and name and none of those ideas worked either. Until one day I was sitting in church on Mother’s Day a few years back and the First Lady of our church spoke. The sermon was talking about how motherhood was just a “beautiful chaos,” and seeing how I’m a single mother of 3 teenage girls, it was a perfect fit. Read more>>

Kasey & Kaylee Wells

From Beverly Bakery was named after our grandma, Beverly, who taught us how to bake when we were younger. We miss our grandma so much and especially miss baking with her for special occasions. When deciding our bakery name, we thought of the idea of sharing our grandmas recipes and “from Beverly, through us, to our favorite people” popped into our heads. So this is now our mission. Every cake or sweet treat we share ultimately comes from Beverly. With lots of love from us of course! Read more>>

Lexi & Tyler Hjorting

When we set out to find the perfect building for a wedding venue in Texas, we had no idea what to expect. The only requirements we had were to make sure the building had character, was in a good location and that it would be different from anything else. After doing some wandering in nearby small towns, we caught wind of an old historic building in La Grange that was once an old ice factory dating back to the late 1800’s. Through the decades businesses came and went and layer after layer of paint, Read more>>

Kailee Wanek

There’s actually a few things that influenced the name of my company. When I initially started my business, I just went with my name – Kailee Wanek Photo. I didn’t totally love it, but people knew who I was. I eventually realized I wanted to rebrand my business to be more, “me.” Now, those close to me know I have a huge love for the ocean. My fiance has always called me “Kai” for short, and “kai” actually means “sea” in Hawaiian, along with a few other beautiful meanings in other cultures and languages. Read more>>

Ashlee Ruehs

The story behind the name of Stash Bakery is very near and dear to my heart. Since I was a young girl, I have always dreamed of owning a bakery with my family. The goal has always been that I would be the baker and we would have a café menu consisting of sandwiches. My dad’s claim to fame in our family is his griddled sandwiches! So, Stash is a combination of our names, Steve and Ashlee! Read more>>

Samantha Volmuth

Coming up with the appropriate business name is always one of the most difficult things starting off. It has to be unique, tell a story about what you do, and encompass the personality of the business. After much brainstorming, I decided that Illuminate: Art of Order was the perfect fit for the company. Illuminate is all about shining light onto how to structure both physical and mental spaces. When most think of organizing, they think of a general order that things should be put in. Read more>>

Krystal Sharp

Funny story. I love naming things after myself. In my last 9-5 our VP was obsessed with the strengths finder. My #1 strength is Maximizer. It fit me to a tee. It made me believe that the assessment had some truth in how we operate as people. So when I was naming my YouTube channel and business I chose Krys the Maximizer so I could maximize my life, money and experiences. Read more>>

Trista Edwards

A lot of folks assume that the ‘moon’ half of MARVEL + MOON is in reference to that dreamy celestial orb in the night sky but I choose moon with its other definition in mind: to spend time idly or to sentimentalize or remember nostalgically. Candles promote ‘slow living.’ They call for pause and reflection. I relish in the act of lighting the wick, watching the glow, savoring the fragrance. Read more>>

Steve Alejos

It all started in 2006. At that time, I was a 19 years old discovering who I was. Prior to that, I was a nerdy kid that got bullied verbally and physically from time to time. So, in order to control the hate that I had and to build my confidence, my late father suggested that I take self-defense classes. I remember walking to the nearest martial arts school that I could find, which was John Wai Martial Arts Academy. Read more>>

Tami Mayhew

My husband and I have a piece of property on a Mill Pond in Valentine, NE. When I was trying to figure out a name for my company in 2019, I had to create it within 4 hours. I had posted on social media, “Would anyone like to try my candles?” I started receiving orders quickly and couldn’t keep everything straight so decided to create a website. Read more>>

Jade Scott

The way I was able to come up with the name for business was pretty simple. When I think of braids, it can mean a variety of things. It can symbolize a new phase in your life or be something that inspired a certain look. Read more>>

Jenn Robinson

I chose the name Soul of a Home because we all have something that we want our homes to say to those that we invite to be within those walls. We all feel more at home when we’re able to add our own personal touches! Whether temporary or permanent, dorm room or mansion, apartment or house, adding our unique accents to our dwelling helps us, and others, to enjoy the space where we spend so much time. The soul of a home is the essence of the home and a reflection of whom we are. Read more>>

Cam’ron Harvey

My Clothing Brand Name Is Fragile Worldwide and The Overall Meaning Of Fragile Is Being Able To Be Original and Yourself At All Times , Not Allowing Anybody To Cause or Peer Pressure You To Be Somebody Your Not So In The Logo There’s A Women Holding An “ Ugly Face “ And That Ugly Face Represents Everything She’s Not While The Regular Face Represents Who She Really Is and How I Came Up With The Name Was From Seeing Different Scenarios On The Daily In My Transition From Highschool To Adult World Noticing So Many Different Walks Of Life Unhappy or Putting On A Front To Be Something Their Truly Not To Fit In Most Times or To Just Get By and Fragile Was A Universal Name That Stuck With Me Because As People We Always Go Through So Much Within That We’re All Truly Fragile But That Doesn’t Mean We’re Broken Individuals Who Have To Hide Who We Are To Be Accepted. Read more>>