Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Grace

When I first started my business in 2018, I called it Grace Anaple Design. As time went on, my business became more photography than graphic design. I wanted a name that was less tied to my personal name and would lend itself to a variety of creative services. I also wanted to make sure my name had meaning that also would relate to my mission as a business. After weeks of brainstorming and researching name ideas, and seeing what wasn’t already taken, I went with the name Daeza Creative, and launched the rebrand spring of 2024. Read more>>

Andre & Carla Hill

K371 Dog Training started with my military working dog, Shadow. I was a Military Police officer in the Marine Corps for 5 ½ years. I was an explosive detection handler, and my assigned partner was Shadow. Every dog that serves in the military has a tattoo number on their ear for identification purposes. Shadow’s tattoo number was Kilo 371. We named the company after him as a homage to all he meant, his hard work, and his dedication to our men and women—and to me. Read more>>

Derrick Baham

I named “The Blvd” after the street where my first business, Kustom Kuts Barbershop, is located. The Blvd Lounge and Grill is also part of that foundation, as it’s attached to the same building as Kustom Kuts. Read more>>

Zach Vraa

When I first began making ice cream out of our home, there was no brand name, just a guy that made wacky and enticing flavors. Over time when the business began to grow, we realized we needed to make it official. My wife and I, along with our family, began brainstorming and surprisingly, A to. Z Creamery was one of the first names who came up with. The name needed to embody our capabilities and clearly state what we do. A pet peeve of mine is overly generic brand names like a jewelry store named “Imagine” or something silly along those lines. When we make ice cream, we can make any flavor from A to Z: apricots, basil, cheese, etc. and it’s also a word play on our initials with me and my wife, Alex and Zach. Read more>>

Julia Evans O’Brien

The name for my company, Twin Roots Consulting, came from a couple different things. First, I am a twin! That connection played a big role in shaping who I am and recognizing how different two minds can process the same information. My brother and I are complete opposites – I am the creative one, while he is the analytical one. It taught me that every situation needs to be viewed from both perspectives in order to be well-rounded! Beyond the personal tie, the concept of “Twin Roots” represents the two foundational pillars that I believe every strong business needs to thrive—operations and marketing. Read more>>

Flory Hiatrides

My company is
A Wakened Events (AWE). Who doesn’t want to live IN AWE??

We conduct seminars and retreats
that combine business acumen and productivity, sales and branding effectiveness, mindfulness, metaphysics and wellness.  The curriculum: Level I. The Missing PEACE Level I. Read more>>