Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Madi Garcia

As a wedding videographer, not only do I want to capture the special moments on a wedding day, but I want to convey the emotion felt that day while piecing together a story that truly stands the test of time. In my opinion, randomly putting video clips together is one thing, but taking the time to combine visuals, audio, and emotion into one storyline is what makes a wedding film so special. Read more>>

Danielle Pedigo

It was actually really difficult to come up with a name. It seemed like every name I thought of was already being used or had something really similar in use. I eventually started thinking about using my own name, but people have such a hard time spelling my name. It always gets spelled as Daniel. So then I started considering using my children’s names. Read more>>

Bailey Chavez

This is something i’ve been trying to find a way to explain on a larger platform because there’s actually been some confusion. Our shop name is La Sad Girl Shop~ ‘La’ as in ‘the’ not LA as in Los Angles. I don’t like to correct people so i’m happy to have this chance to clear that up! But to actually answer your question, i developed depression when i was really young which went untreated until i was able to take my mental health into my own hands as an adult. I’m on a much better path now but ill always be la saddest girl in the room. Read more>>

Dominic Parks JR

Our company name came from our founder Chef Dominic Sean Parks JR. He created “ChefNIC” from the last 3 letters of his first name. N.I.C. which has a meaning behind it and houses the core of our mission statement (Nutrition. Inspiration. Creativity.) which is what we provide for our clients by Creating tasteful Memories Read more>>

Sátin Marché

The name of my company was given to me, by, whom I believe are my Ancestars. I had taken a long hiatus from my previous entrepreneurial ventures and after realizing that it is meant for me to continue pursuing this journey, I stepped back into my role as an entrepreneur. I knew that this venture would be perennial and purposeful, thus I wanted my business and I to share the same initials. Read more>>

Emerson Geter

Oh wow. This one is an interesting story. Years ago when I created music regularly, I started to compile so much music that I began to make and release albums. Before the first release, I was not signed to any record label, nor did I want to be. Taking a chapter from my grandfather’s book of entrepreneurship, I knew I wanted to own everything I was creating and decided to start my own label instead. Read more>>

Hope Anusiem

Fashion Row Collective was birthed out of the mission to reimagine what a connected fashion community could look like in Atlanta. Not to be a New York or LA, but leveraging the strengths that we have in our city which is centered around creating RETAIL-driven opportunities, TECHNOLOGY-enabled accessibility, all while ensuring that we stay true to the CULTURE of the consumers in our market. Read more>>

Christopher Montano

I’ve always found the moon to have such a romantic vibe connected to it. I don’t know why every time I look at the moon I’ve always felt like it was looking back at me, almost like if it was my soulmate watching after me. I don’t care how cheesy it sounds but I truly feel that and I know my clients gravitate to that because they feel a connection to the moon as well. Read more>>

Geinnessis Martínez

The name of my company started by me think about the future. I wanted a name that would express my own style. I didn’t want to have the name shop or store attached to it so I can eventually make it an actual brand. That is why I thought that having a combination of my name was the best way to brand my own product in the future. This is how GeneGarai was born. It is the fusion between my name Geinnessis and my last name Garaicoa. Read more>>

Catrina and Tinesha Wofford and Darrough

8586Stitched derived from the years in which we were both born. Catrina was born in 1985 and Tinesha was born 1986 we added stitched to the end because each article is stitched with Love! Read more>>

Luke Martin

I’ve spent the last decade as a Bomb Disposal Technician with the Canadian Forces. I’ve deployed, instructed and trained all over the world, most recently in Ukraine. At the end of the day, I need something to help me relax. Something to take my mind off the stress of the day. Eventually, woodworking became the outlet I needed to decompress. Read more>>

Cristiano Azevedo

The name What Soup Miami is a play on words that worked really well for the brand, both phonetically and catchy at the same time. When we decided to launch this project, we wanted something we could both grow at the local level, but national too and this name fitted right in. It came up accidentally on a work brainstorm between me and Luisa while trying to grab her attention by saying “what’s up?’ a couple times, that’s when we looked at each other and the name clicked, and voila, What Soup Miami was born. Read more>>

Selina Ponniah

Started Bungalow Antiques in 1996. Bungalow is an Anglicized word for a one story house with porch and/or veranda around, much like the chateaus of France. It came from the Indian language word, ” bungla”. Shopping from old textiles, pure hand woven, kanjeevaram silks, to architectural doors, marble urns, and ionic, corinthian style columns, Bungalow Antiques became the one stop shop for unique pieces. Read more>>

KEARA CAREY

EBM WAS NOT ALWAYS EBM. MY COMPANY WAS FIRST NAMED IMPRESSIONS. FIRST IMPRESSION LAST IMPRESSION WAS THE CONCEPT OF IT ALL. JUST WHEN I THOUGHT THE NAME FIT I DECIDED I DESIRED SOMETHING MORE. PLUS SOMEONE ALREADY HAD THE NAME. PEOPLE ALWAYS WANTED WHAT I HAD ON SO I DECIDED MY BRAND SHALL BE ENVIED. I STUDIED FRENCH SO I WANTED TO BRING A LITTLE OF MY CREOLE SIDE & CULTURE TO MY NAME. Read more>>

Craig Bradley

I get this question pretty often, and it’s a little hard for me to answer honestly. The name ‘Vector’ has a few meaning for me. First off (and probably the easiest for me to answer) is that it’s simply a reference to my old day job as a graphic designer. I work with vector art files a lot, both in my previous job as an art director and currently as the creative director for the brewery. Read more>>

Darnell Brown

‘Track Headz Training’ was named after a nickname given to me as a child by one of my track club teammates as a youth (S/O to Corrine). I was known for being dedicated to practice and having extensive knowledge of my sport. As a 8-9 year old, you could name any professional athlete associated with Track and Field and I could list their personal records, career achievements, and any of their accolades from memory. Read more>>

Shanise Spruill

JOHARI & LOU Artisan Soul Stones was birthed from a unique space. Right before the re-launch of my brand in 2020, I went into a spiritual hiatus. At that time my health as a whole was in need of natural reset this time away from my business allowed me to re-align my intentions and vision for myself and what I wanted to share with the world. As I begin to re-emerge so did my business. Read more>>

Sarah Britton

Growing up, I’ve always loved Kpop music and pop culture. I was first exposed to the genre at the age of 12, the song was So Hot by The Wonder Girls, and the production, styling, and overall aesthetic were something I’d never seen before. It quickly grabbed my attention. Read more>>

Tamara Lucas

When we first created the company, it was named Bamboo Services. We imagined bamboo popping up all around the neighborhood. Bamboo is beautiful, strong and versatile for many uses so it was a great image for what we were trying to accomplish. We decided to call our providers Pandas to go along with the Bamboo theme. Once our app was released, we found that everyone kept referring to us as “Panda” and not Bamboo. Read more>>

Darian Deion

I literally took lemons and made lemonade! Growing up everyone always labeled me the Bougie Boy and the older I get I have to admit….I won’t disagree with them! I love luxury and providing luxury services so it was a perfect fit! Read more>>

Mojisola Okuyemi

Pearl Honey Spreads : Pearl is my daughter’s name and the brand was started based on the need to eliminate processed sugar from her diet. Honey is the base for all of products including of fruit spreads Read more>>

Kimberly Eugene

The name of my company is PRTYNVRNDS (pronounced “Party Never Ends”), and we specialize in providing social media marketing content and strategies designed to engage potential consumers and build social media communities. Read more>>

Velma Medina

My love for coffee and my love for cardigans is how I came up with Caffeine and Cardigans. I am always with a cup of coffee in my hand whether it is hot or iced, while wearing my favorite cardigan. For some reason I am always cold and I am usually in a cardigan year round, especially during the hot humid summers we experience in Texas. Read more>>

Robert Whittley

I came up with the name ‘Healthy Coin’ after I read a blog post from Naval. In it, he captures his life formula as “Happiness = Health + Wealth + Good Relationships” Healthy Coin was born and our corporate tagline is “Health is Wealth” Read more>>