Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Paul Gargagliano

Well, you see I’m blessed/saddled with the surname Gargagliano. A gorgeous beast, full of gees, and an awful business name, unspellable, unpronounceable. So… I cast about, and it happened that when I met the love of my life we both lived on Hazel Avenue, so the business name Hazel Photo holds the history of my love story hidden in plain sight. Read more>>

Sophie Nevel

I am the owner and founder of Maple & Co. your one stop shop for all things vintage and antique home decor. We currently have an online shop on Etsy where you can find us @shopmapleandco and at a small booth space in Alpharetta, GA at Queen of Hearts Antiques and Interiors. Read more>>

Lindsay Hurty, Ed.M.

Naming is such a personal expression, isn’t it? Whether we’re motivated by personal taste, symbolism, family history, a feeling or circumstance, a name carries meaning for both the namer and the one named. Evergreens and watering wells were the inspiration behind Everwell’s name. Evergreens are the only plants that retain their leaves year round, perpetually growing stronger while spreading their roots. Read more>>

Quenisha Doyle

I cam up with the name The Tipsy Cheesecake when I was out enjoying cheesecake at a popular cheesecake place and had a random thought come across my mind. Going out for cheesecake all the time was expensive so I told myself that I needed to figure out to make it myself. Read more>>

Aleah Ford

The two hardest things to name were my son and my business. Although it took 9 months less to name my business. “Moth On The Wall.” It is simple, straight forward, and unironically I tells you exactly what I do. I make insect sculptures that are designed to hang on the wall. Read more>>

Daija Jones

When I first started doing nails, I did not know what I wanted to name my business. I went from “Dripped by D” to “Beauty Blinks & Nails” because I sold lashes at one point. Finally, once I decided to go to school for nails, I came up with “New Image Nail & Barber” the New Image part because no matter if your a man or woman, when you leave the barber chair or the nail chair, you always feel like a new person! You have a NEW IMAGE!!! Read more>>

Danielle Pomaville

Initially, I started using the name “Kindred Light Photography” to promote and showcase my landscape and nature photography. At that time, the name meant that I had a connection to my images through an artistic use of light. Read more>>

Traci Dalrymple

I lived in Japan for 5 years from 2000 to 2005. On my return in 2005, I spent a month in Bali where I thought I would start an aromatherapy business. While I was there, I had an experience in Ubud. A small place, called Petulu, had white herons that would flock to trees every night around 6pm. They were considered sacred, eternal spirits and were called Kokokans. Read more>>

Jazzlyn Ifeji – Pryor

The story behind the name of my brand, I wanted my craft to last forever, not only by way of art work but the knowledge I share with my clients to last forever. I was at school one day, brainstorming, attempting to find synonyms for forever and craft. Then the lovely name of Abiding Artistry came to life. And here we are constantly building onto the foundation that has been established. Read more>>

Kyle Arana

Picking a name was a fun challenge! I wanted a name that was strong, cool, unisex and universal, A name people could connect with and relate to. But I also wanted it to have a significance to me and who I am today, which is strong, brave, loving, and free. I wanted a name that makes people think of what it could mean or what it means to them. Read more>>

Jimmy Surace

We went back and forth for a while trying to select names. I look back and laugh at some of our options… ‘Event Curators’ was floating around for a bit (superhero much?). Finally our VP of Ops said ‘Today’s August 1st (8/1), so what about Eight One Events?’ We all kind of sat silent for a moment but then agreed, ‘That’s it.’ It was more than just a date to us… Read more>>

Artivia Edmond

The word “Indigo” means chosen one, and when I was a little girl my second grade teacher would always tell me that I was going to be something in life and that I was really special. I never knew what she meant then but growing into an adult I felt like I always had to prove her right, I didn’t exactly know about but I knew I was going to. Read more>>

Joshua Robinson

Diverse is what I am and was brought up in a very diverse culture. I didn’t know racism existed until I came to Greenville. I have seen so much hate and things that aren’t Right when it comes to the laws and the ways of the legal system. Read more>>

Garret Smith

As we were thinking of names for our business, we know we wanted to make a connection to Utah. My Father, Mother myself and my wife that passed have pioneer ancestry. The business is dedicated to celebrate the life of Rebecca Lyn Smith. We first thought of Pioneer Burgers. We decided to go with Burger Pioneers for two reasons. Read more>>

Alex Hoelscher

he name Wallaby kind of happened by accident. Before Wallaby had ever started, or I had any idea to start my own production company I was contracted by the company I worked for to do some additional videos for them. Since I was on payroll, they couldn’t pay me as an individual, they had to pay a seperate entity. Read more>>

Kim Foren

I was trained as a fine art painter getting a BFA degree in painting. I always knew it would be challenging to make fine art work financially so I ended up working as an antique importer which was a good fit with art making and showing in galleries. The owners eventually trained me to buy at auction in England and Holland which for a young artist was so dreamy. Read more>>

Garbralle Conroe

Educate Empower Lead, LLC provides customized services including training, coaching, and workshops for professional growth and development. Our services are tailored to suit the needs of each individual and organization, unlocking hidden potential and guiding clients towards success. Our name behind the company comes from the foundation of impowering, and planting seeds. We must first educate, which will empower, then others can lead. We strive on the model each one, teach one. Read more>>

Tomeka Jones

I am thrilled to share the heartfelt story behind the creation of Flawless Fashion Co. – a brand born from the depths of my own journey, a journey of self-discovery, empowerment, and embracing the essence of who I am. Read more>>

Talia Dixon

Oh I completely agree! I really struggled with finding the business name that was perfect for my home bakery. At first I tried so hard to think of a clever name that everyone would appreciate- something catchy that would draw people in. I remembered that it’s important to stay true to who I am, and start by focusing on what makes me happy and feel good. Read more>>