Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Christian Alan

Believe You Are The Best started as a mantra I’d mutter to myself during the latter years of high school. During times of great duress or pressure, such as being the captain of the boy’s varsity swim team. It was my way of checking in on myself and ceasing any imposter syndrome that I might be feeling. Read more>>

London Mitchell

OneChance… You have OneChance in life, live life to the fullest. On July 22nd, 2020 I was involved in a car accident with my family where I nearly lost my life. As a result I was unconscious and woke up in the emergency room with a fractured and broken nose, a concussion, and a skull fracture. Read more>>

Nell Bostwick

I knew that I wanted to name the business something that meant community, since the concept is all about supporting the community and giving back. So one day i was walking my dogs, and the idea of this play on words came to me. So “Come” together in “Unity” just felt right. The idea of creating gear that is more neighborhood in focus, supporting local artist, many right from our back yard …it just seemed to fit. Read more>>

Sandra Harvey

I wanted to name of my business something that indicated it was personal, could be used to sell a variety of baked goods or handmade items, was cute, and easy to remember. I brainstormed a list of names and then performed a Google search to see if anyone else had already used them. I also searched social media to see if there were other companies or individuals using the my potential list of names. This process helped lead me to the name Sprinkled with Sandra. Read more>>

Chelsea Carreira

I knew I wanted to have a cute and catchy business name. Something different than what you normally see. The two C’s represent my initials. My nickname was CC from the time I was young from someone who was extremely important to me during a pretty hard time in my life. The “Beautymark” was a playoff of two things. Read more>>

Kourtney Coleman

Kreations by Ko is catchy but also simplistic and describes my business to a T! My nickname from childhood as is KoKo so that is where the Ko comes from. My “Kreations” are the items that I make for my customers. I make logos, flyers, t shirts, baby bundles, skirt sets, and much more. Read more>>

Becca Davis

When I started my business, I was a stay at home mom of two young kids, ages 2 & 6 months old. Aside from the joy and challenges that come with motherhood, I was facing some hard times in my personal life. I knew the only way out of these hard times was to change myself and grow in ways I hadn’t before. Read more>>

Frederick Hill

Of course, naming a business can be a challenging but crucial process. In the case of my brand, NAVI, there’s an interesting story behind the name. NAVI is actually my middle name, and it’s Ivan spelled backward. I wanted a name that had a personal connection and meaning to me, and using my middle name in reverse was a creative way to achieve that. Read more>>

Modupe Babalola

My Brand “Lofinda Luxury” is A fusion of my Nigerian – American Culture. Lofinda In Yoruba ( my tribe) means “Scented/ Perfume. Essentially My brand os Scented Luxury. A Unique fusion of fragrances that trigger feel good emotions. Read more>>

Savannah Svoboda

“Full Expression! A Dance Collective” was born out of many iterations of trying to find a name that encompasses everything we do and value. For my personal journey, I was never to able to find a place where I felt I could truly be myself, as a queer dancer I didn’t feel safe to actually fully express my humanity and I wanted to create a place for others who felt that way. We want any dancer, instructor, volunteer, etc. to feel like they can fully express themselves in our space, especially those who have been historically marginalized. Read more>>

Jerry Tsagamilis

SkateYou App & Brand. The concept was to be something simple and regularly used like.. Thank You. Something related to skateboarding and personal, directed to You. Having a skateboarding company that starts with the word Skate played also a significant role for convenience purposes, search engines, getting discovered and such. Read more>>

Anne Gillaspie

Fix and Form. Two very simple and overly used words in our vocabulary, however, not what I thought the name of my branding agency would be. After starting out as AG Brand + Marketing I knew I wanted something fresh, new, hip, modern, you know, all of the words you’d use when you’re seeking a brand refresh. Read more>>

Tashay McDowell

When deciding a name for my business I wanted it to resonate with nails without me actually using the word “nails”. I stayed up all night researching different words that I thought would sound great for my business . I eventually narrowed it down to the word polish then “polished” by Shay. When you hear polish you obviously think of nail polish which was perfect ! Read more>>

Kristina McCollum

As a child, I was an avid reader; I recall my dad saying once on a family vacation that he wasn’t sure I was actually reading the pages of my books because I was turning them so quickly, soaking up one chapter after another. Like a well-worn and dog-eared book, pages folded perhaps to save words that meant something dear to the previous owner, antiques and collectibles carry the sense that each piece comes with a story, items marked for memory. Read more>>

Adam Tanaka

As much as I wanted to really dive into failures, building systems, leadership, what I’ve learned as a founder, etc., I wanted to have a little fun with this one. Read more>>

Dana Persia

When I originally started my mobile hair and makeup business as a side hustle, it was just me, my small makeup kit, and a desire to leave my corporate life as a marketing and PR professional. I wanted to be my own boss and do something that was truly aligned with my authentic self. So, quickly realizing that weddings were going to be a way to actually make a living, I decided to name my business exactly by the clients I served— and Beautiful Brides Philly was born! Read more>>

Kimberly Weaver

After stepping away from the corporate world and spending 60+ hours in my work week, I finally had time to do something outside of my career. Some of my fondest and most fun memories were crafting with my grandmothers. Each had their own talent. One was an artist by trade and highly gifted in painting. Read more>>

Ace2x

Yo! My name is Ace2x, I’m a 20 year old multi-talented artist from Dallas Tx & my brand embodies just that. Read more>>

Kimberly Dixon

Fashionsbyk is for the mature woman who wants to look beautiful, elegant, sexy and alluring. She is sophisticated and confident. My name is Kimberly and I like to think of myself as a fashionista. I don’t believe that you have to spend a fortune to look good. You can put a great look together for a fraction of the cost. Read more>>

Joshua Etchison

Back on Thanksgiving Day 2019, I was about a year into my photography journey when my Instagram account was hacked. This forced me to find a name on the fly, as I was doing business through my account as well. I made “UFILMME” out of “you feel me?”, but put “film” at the center. I haven’t changed it since and have branded myself by it, but still have to type it in for most people. Read more>>

Jessy Chaheme

I sat down with my daughters and I had written many names and them I asked for their opinions , we had like 50 names and we narrowed it down to the Magical Atelier That was the name Read more>>

Ashley Arnold

Ladie Kakes actually derives from my childhood nickname. My mom and uncle used call me Lady or Lady Ashley as a child. They said I was so dainty and ladylike as a young girl. And as I grew up, I liked it so I kept it. Once I started making cakes for the public I needed a name. So, I married the two. Read more>>

Olga Miliuta

The name of my school of course didn’t appear right the way. Long time I worked just under my own name “Olga Miliuta’s voice lessons” I knew that all successful businesses have beautiful and short names. There is how we start thing about one word which could describe our service. At that time i did only voice lessons and my own opera performances and the name appeared from there. Read more>>

Joanne M. Cherisma

In 2016, I started BEYOND THE ABUSE, INC. Read more>>

Deanna Butler Gayle

Creating a name for your business can be one the toughest things because your name defines who you are, your brand and equally important, it needs to be unique. For the last six years, I have been on a mission to help people diagnosed with MS and their families through a monthly support group, raising awareness with live community events and sharing my personal story after being diagnosed as a college athlete. This year my organization, ‘The Stay Low Initiative’ officially became a non-profit organization. Read more>>

Diana Shaker

Shaker’s Fish Market Our kids helped us come up with the name of our small business. Read more>>

Ashley Sanchez-Minaya

Choosing a business name was no easy task. I had a personal attachment to the name I used for my previous business before I settled on ‘Haus of Rizos.’ I was also transitioning between businesses, which added to the pressure of choosing a name I would not regret. Over several months, I dedicated myself to brainstorming, jotting down words, and seeking inspiration from various sources to find the perfect name. Read more>>

Lorraine Campos

Before I began my business, I faced some tough hardships, and I didn’t discuss many of them openly. I started selling clothing and handbags of my own online as a side hustle, since I was an educator and needed a second income. That experience really rebuilt my confidence in myself and gave me something to look forward to each day; it helped me get back up on my feet again. I realized that two of my great loves were fashion, and the western lifestyle. Read more>>

Haley Martin

The inspiration behind naming my business Azucar Desserts stemmed from my deep affection for Hispanic treats, particularly tres leches and milhojas. Recognizing that sugar, or ‘Azucar’ in Spanish, is an essential ingredient in all my creations, I found it to be the ideal name for my venture. Read more>>