Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Aalia Lanius

In the ever-evolving world of media and communication, choosing the right name for your company can be a journey of self-discovery and creativity. For me, the birth of “UNSUGARCOATED™ Media” was a journey that blended my values, aspirations, and a touch of serendipity. The inception of our media venture was driven by a desire to provide unfiltered, honest, and transparent content in an age where sensationalism often overshadows the truth. I wanted a name that would encapsulate our mission: to deliver stories, news, and insights without any hidden agendas or sugarcoating. Read more>>

Guy Cusson

Great question! We get asked that quite a bit. At first glance Moon Boots doesn’t scream “Hey we are an all-in-one social community platform that allows you to turn your audience in to your community and your dreams into your career.” Totally understand. I like to say “Because you can’t go to the moon without your boots!”. By that I mean we are one of the primary tools in your tool belt that will help launch you like a rocket to success. Read more>>

Alexis Karis

Absolutely! Naming a business is a deeply personal journey, much like crafting an event that resonates with an individual’s soul. My foray into the event planning world began under the moniker Brick and Ivy. I chose this name because it echoed the timeless, elegant, and foundational essence that underpins every fairytale wedding. The brick represents strength and stability, while the ivy signifies growth and interconnectedness. These elements epitomized my approach to wedding planning, focusing on building strong, enduring relationships and allowing love to weave its way through every event. Read more>>

Brian Stancheski

Name your Claim: I went from the worst name to a perfect fit. As far back as I can remember, I have always been a dreamer with one clear aspiration – to become a creative. I have always had a vivid imagination and felt a deep sense of artistry. Whether drawing or engaging in other creative pursuits, I was driven by the desire to succeed. Read more>>

Megan Stabasefski

One of the most treasured things I remember from my childhood is believing in the true joy of magic. There is something sweet, innocent, and purely happy about imagination and all the possibilities it brings. Growing up, birthdays were always a huge celebration in our house. My mom would create these magically themed celebrations that really made us feel special. In the classic tale of Peter Pan, that feeling is embodied in the moment the lost boys use pixie dust to bring their imagination to life by flying. When I think about my customer service for clients, I really want to be able to provide that moment of stress-free happiness. I want to give my clients the opportunity to make a wish and see it come alive with a little bit of magic. Read more>>

Pamela Neighbors

My husband and I knew we wanted to start a new business. Coming up with the name wasn’t easy, lots of different names were written down but nothing that was catchy. Then one day my husband said he had visited a place call The Office. It was a bar in the Dallas metroplex area. He suggested we use our name the same way that The Office had and call the winery, “Neighbors Place”. Where neighbors and friends gather with the twist of having an alibi. Where have you been?…. over at the NEIGHBORS PLACE! Not only is it our business name but it’s our last name, Pamela & Chuck Neighbors. Read more>>

Shaquina Hill

I wanted the business name to be catchy, simple, but have a bold meaning! Sculpt represents the actual contouring of the body meaning the service that will be provided, but “The Look” means so much more. The Look represents confidence, self love, and body positivity! It also means whatever image a person have in mind of their ideal physique. I want women to feel confident and secure with their natural bodies without feeling pressured to meet the unrealistic beauty standards society has placed on us as women. The slogan is create, define, and enhance! Read more>>

Catherine Mattox

My handmade business, Olly & Hazel Co., is named after my 2 amazing rescue dogs. I spend so much time with them at home and they’re part of everything I do, so it seemed only fitting to name my new business after the cutest 4-legged apprentices. Of course they can be a little distracting when I’m working, but they also remind me to take breaks! Read more>>

Amanda Bailey

Since I was a child maybe in high school, I always had the dream of naming my restaurant Entice. I loved the way it sounded sexy and also the meaning of tempting by offering something pleasurable like food. I grew up watching Food Network and would spend many nights watching Iron Chef create all these exquisite and beautifully plated dishes. That is the thought that I had in my mind, to entice people with beautifully plated delicious food. When the pandemic hit in 2019 and I stopped traveling for work, it gave me some time to dive into creating a business for myself and creating my own spice blends is where I started. Read more>>

Katelyn Pike

It took us a while to come up with “Honeycomb Films” as our name. We actually started under a completely different name 5 years ago, but about a year into our business we knew we wanted a name with meaning. Our business is run by my husband and I together, that is something special about Honeycomb Films. We are a married couple that love capturing the love of other married couples! So we knew we wanted the name to include something related to that. Read more>>