Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

 

Ty Givens

When I initially started my journey in 2016, I established a company called The Workforce Pro. Coming from a background in workforce management, my intention was to collaborate with companies in ensuring that they had the right people in the right positions at the right time. However, I soon realized that I was explaining this concept to the wrong audience as small business owners were not particularly concerned with workforce management. Read more>>

Diana Taggart

As a copywriter, it was especially important to me to find a name for my business that showed strategic thinking and also have some panache to it. I was sitting in a coffee shop when I first considered going off on my own — and Required Reading was the first name that came to mind. I love that it sounds a little polished, a little academic, but mainly that it alludes to the fact that as a brand, your messaging should be required reading to your audience. Read more>>

Charlie Christensen

The story behind our brand name is truly a heartwarming memory for my family and me. We were all sitting around the table, throwing out ideas for names and sketching out logo concepts. We aimed to create something simple yet inspired with deep meaning for us. That’s when my mom suggested naming it C Surf Co. Read more>>

Valentina Flores Prado

Absolutely, naming anything is indeed a challenge! The tale behind naming my brand “Sugar Bee” is a sweet one. With a heart full of appreciation for my mother’s fondness for bees, I sought to pay homage to her, as it was her persuasive words that ignited the spark for my business venture. The choice of “sugar” in the name encapsulates the sweetness that pervades my bakery’s creations, especially the cherished Sugar Cookies that have become the hallmark of our expertise. Read more>>

Cindy Campobasso

When we began our company in Massachusetts, it was a company to keep our General Contracting in-house with our development projects. We named our company Boston Building Contractors. Read more>>

Lea Hajjar

For The Love of Dogs came to life during COVID. We opened in September of 2021 during the midst of it all and truly what we do and who we are is for the love of dogs. It is never easy being in a service based industry much less one where clients cannot talk to us or give any feed back. It truly is for the love of dogs when your energy, mentality, and sanity matter 24/7. Read more>>

Afotey Odai

When we started our business, we wanted a brand that reflected our values and mission of building connections, spreading love, and serving the diaspora. We also wanted a name that was elegant, luxurious, and uplifting that would be unique and memorable. Read more>>

PorterStout Beer God

I came up with What a Rough Life after a long weekend. My business partner Waldo and I ate food from several different countries in Atlanta. In between those different restaurants we stopped at breweries, drinking flights of different styles of beer. Read more>>

Veronica Csiza

When it came to naming my business I was told that a single word single syllable name was the best. However I went the opposite direction. I wanted something that was not inviting, calming and inspiring that would align with my business which resolves around self care. I also like a clever play on words. This birthed the name Shear Gratitude. As I am so very grateful for the leap I took into this career. Read more>>

Adam Maielua

Kumumana – In Hawaiian it means “spiritual teacher”. My father is Polynesian, born and raised in Lahaina, Maui, Hawaii. Aloha is a spiritual ideal we practice everyday. When I left the corporate world to own and manage businesses in the health and wellness industry I learned that a lot of customer loyalty is attached to the philosophy practiced by the owner or trainer she or he is working with. Read more>>

Caroline Hagerty

A long long time ago, in the 80’s to be exact, my mother immigrated to the United States from Brazil. When she had kids, she wanted to give us names that would allow us to fit in but could still be pronounced by our Brazilian family members. So, my name is Caroline and in Portuguese it’s pronounced like “Cah-ro-lee-knee”. My whole life my loved ones have called me Lini, pronounced like “Lee-knee” and rhymes with panini. Read more>>

Jonae Bond

The name “Truly Elevated Agency” originates from a deep-rooted vision that I’ve held for a long time. I wanted to create an agency that encompasses more than just services; I aimed to build a platform that would truly transform businesses through branding and marketing. Read more>>

Jessica Bosman

Desert Moon 25 has a unique and meaningful name for us. We had already started our journey in soap making before we moved to the desert. After having many friends and family try our soap we decided to start selling it. Which is where the ‘Desert’ portion came from. Read more>>

Annie Sasseville

The name behind Red Door Flowers was born out of a love for two big things in my life. On a very basic level, we have red doors on our barn and a red door entrance into our greenhouse. And that’s where all the magic in the flowers begins! That’s where I start all the seeds which blossom into big beautiful blooms! Read more>>

Heather Dziedzic

I knew I wanted the name to be descriptive and convey that it was a bag that kept its contents cool. From the outside Bergy Bag looks like a beautiful clutch, but it has a cool secret. It’s insulated and has an ice pack. In searching for the perfect descriptive word I learned that a Bergy Bit was a chunk of an iceberg. Icebergs definitely represent COLD and there I landed on Bergy Bag. Read more>>

Bella

M2C Management and Entertainment Group is named after my children’s. The “M2C” a pseudonym of my children’s first name initials. The Skin Care Boutique, Maddie Babe’s Beauty Bar is named after my daughter. I wanted to implement there names in each business because generational wealth is important to me. Read more>>

Micah Wall

I started out making spoon rings years ago. A reuse of materials. When I moved into furniture it was a lot of repurposed metal mixed with wood. As times progressed I’ve moved away from that but it’s remained important to me to source materials as responsibly as possible and make the best use of everything. Read more>>

Amber Fessette

My business partner Erica and myself wanted a name that represents the inner confidence of having amazing skin without makeup or filters. This is how we came up with Unfiltered Aesthetics. In today’s world everything can be edited and changed online. We wanted to create a brand that focuses on healthy glowing skin IRL. We do this through a variety of custom facial and body treatments, by using top medical grade skincare products and utilizing the latest techniques and devices in aesthetics. Read more>>

Kathleen Sharpe

Last July, I took my baking partner with Maritime Bread Co., my first bakery business, to the Kneading Conference in Maine. As you can imagine, we had a good bit of down time in the car. I don’t remember what we were talking about (odds are our next meal as we ate full dinners every 2 hours), and the phrase “all or nothing” kept popping up. Read more>>

Barby Ingle

I have been able to name multiple companies over the past 30 years. My first was called the Western Cheerleading Association. Why did I pick this name, it was because I worked for a company on the east coast called Eastern Cheerleaders Association and wanted to do something similar to what I helped build and was a part of for years on the other Coast. It worked. It grew, and a few years in, we had a different vision and purpose. We had grown out of our West Coast roots and had teams calling from the Midwest and Canada. Read more>>

Brittany Secrest

Hair Daze. Anyone who knows me knows I am a complete sucker for silly puns. I make punny jokes on the reg. That being said, I really wanted a pun in the name of my salon! I also wanted to stand out from the “this word & that word “ typical name for a business. Hair Daze does just that! When you get your scalp massaged & a new look you can feel pretty dazed! As well as having a great hair day! It also fits the mid-mod/70s motif we have going on inside! Read more>>

Aaron Haines

It came to me as I was laying in bed. The word majestic means having or showing impressive beauty or dignity. I take pride in my art as I like to call it not “work”. I want it to always portray a very beautiful, dignified, and impressive image or video for my clients to look back and remember and enjoy! Read more>>

Malloree Lingerfelt

So, weird actually. It took me forever to come up with my business name, I was talking to one of my closest friends asking for help and she asked me what do you like, and I told her, “well I really like the moon and pastel colors.” So she told me to use that and see what I could come up with. It took me a while and I settled with Pastel Moon Photography, I also searched hours to make sure my business name was unique and no one else had it. So that’s the story behind Pastel Moon Photography! Read more>>

Shannell Thomas

The Picassew Firm was born while completing an art activity with of of the children in my family. The assignment was to create a story board for the child’s life that included core memories, significant family members and their favorite things. The child needed some guidance on how to spruce up their board, so I happily jumped in to assist. By the end of the assignment, they were in awe of how creative, colorful and fun their board looked. Read more>>

Karla Santillan

Coming up with a business name was very important as I wanted it to represent a bit of whom I’m without using my name. I remember making a list of words that I wanted women to feel when they shopped my product. They were all words such as powerful, beautiful, sexy, gorgeous and so on yet nothing felt correct, then I asked myself what would be the one word I can use to describe women. Read more>>

Sarah Khateeb

After I graduated university I started working with non profit organizations, and I was mostly involved with Kids projects. So I was surrounded by kids pretty much before i actually had my own. Then after a while i worked in an infant daycare, so my main job was caring and playing with babies, which was fun! Read more>>