Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Kaylee Criswell

Throughout history, names have carried weight and meaning. New parents spend countless hours, days, and even months, laboring over what they would like to name their new baby. For me, landing on Luxx Therapy was less of a challenge. Throughout my work as a professional counselor, Read more>>

embody in my life. Bees by nature, live in alignment. Day in and day out they honor their purpose. The frequencies that bees emit when working in their hive resonate with organic tissues and promote healing. Read more>>

Kristen Valdez

When it came down to giving my business a name, I wanted something short, catchy and memorable. My background is in marketing and branding—so I treated this like a new project for a client. I began to brainstorm. The word ‘nails’ is in the majority of manicurist’s Instagram handles. How do you increase your visibility in a sea of other nail artists? With the help of my friend Chelsea Tavis (@tragicglamour) I pitched her my idea of calling my business Nails of Modern Art—a play on the Museum of Modern Art aka the MoMA. She suggested that I create my handle as @nomanails to start since I didn’t have a client base or following. Read more>>

Athena Vassell

Goddess Glows Esthetics. Well I became an esthetician May 2018 and I worked at a chain spa for a couple of months. I knew that was never going to be long term because when I was in esthetics school I was gathering my master plan of my own business, even though I was encouraged to work a year first to gain experience. I was determined. One thing about me, when my mind is set on something I don’t stop until it’s achieved! Quitting is never an option. Read more>>

Mi & Mille Escapes

Other than our mission, one of the most important things to us when creating our company was choosing the right name. We wanted to make sure it was catchy enough to grab attention but also have meaning to us. Read more>>

Savasia Vida

I would admit the name of my brand is a bit unconventional compared to most. You see the name WORTHYOPP. and I bet you’re already unsure on how to pronounce it. WORTHYOPP. (worthy /opp) is actually an abbreviation of the words “worthy opponent.” Fun fact, Worthy Opponent was the first idea for the brand name, but it felt too long– something about WORTHYOPP. spoke to me. Read more>>

Elizabeth Vesneske

For various reasons, I have always been fascinated with honeybees. In one way or another they have always been apart of my life. Honey, and the magnificent creatures that create it, represent so much of what I strive t

Singrid Thompson

The name of my company is a God-Given name. I started my company while working as a police dispatcher, which was a dead end job. I knew I had more of a purpose than what I was doing. I wanted to do more with what my passion is. My passion, at the time was makeup, traveling and meeting others. I decided I was going to be a makeup artist but I didn’t have a name. I said to God, “God I need a name for myself”. His response was “iMakeUpMe”. I said, “That’s cool and marketable. I can work with that”. Read more>>

Zainab Jimoh

Allow me to invite you into the wonderful world of “Zileke Waist Beads,” where I create exquisite, handcrafted waist beads tailored to my client’s unique preferences. As a Nigerian hailing from the west side, my native language, Yoruba, is steeped in rich cultural traditions, particularly in the art of bead-making. Read more>>

Korin Hollinshead

This is sort of a two part answer, as we have our popsicle company llc and now a restaurant that we operate under the llc dba Black Napkin. My husband (long term boyfriend at the time) wrote Any Colour You Like down on a dry erase board we had up in our kitchen. He wanted that to be the name of whatever business we decided to start together. It is an instrumental song off of a Pink Floyd album that we both love, we actually got married to that song, too. Read more>>

Casey Goslin

Odd Jane was a name I was sitting on for years. I kept drawing little logos and trying to decide what I wanted my business to be. It came to me because I tend to be a bit odd, and I indulge in the greener parts of life. However, it has become so much more than that. Read more>>

Ayanna Crayton

I originally went by BraidsByYanna when i first started out as a full time braider. After about 2-3 years I knew i wanted to expand and branch out to other things eventually, and wanted a brand name that could be used for other things if and when I needed to. I go by Yanna because believe it or not, a lot of people pronounce my simple name wrong lol. Read more>>

Cameron Gregg

TAG is actually the initials of my younger brother who passed away 3 years ago. Although Tanner and I had only spearfished together a few times, he was the closest person in my life and contributed to the idea over the years. He was also a part of one of the most memorable dives and fish that I have had in all of my years of spearfishing. Read more>>

Kelly Madole

When deciding on a name for my company, I wanted a name that would represent me and who I am, where I came from and where I retuned back to, and also incorporated what my business was. I wanted it to be catchy and memorable. I had a few names and I was not 100 percent in love with them.. My mom said the if I don’t think about it the perfect name will come to you at the right time. Taking my mother’s advise, I tabled the idea and put a halt to the business and waited. Read more>>

Jim Van New Kirk

I was very intent on using the word, “Tone” in the name, then, “Sky Tone,” popped in my head and I was sold! It expressed two different meanings to me. One was the fact that, the sky’s the limit when it comes to creating awesome guitar pickups with amazing tone that fit the guitar player and their playing style. The other was, that the word “Sky,” brings to mind, heaven and my faith in Jesus Christ. Read more>>

FaLawna Barton

I used to work for a church, and I resigned in December of 2022. During the latter months of my career there, I was going through major depression and anxiety, on top of being a single parent. After I resigned, I had to think about what I could do to bring in income for me and my 2 daughters. What could I do? What could I make? What am I passionate about? Because my hair is important to me, Read more>>

Tina Ellis

I’d have to say mine is pretty simple or so I thought. Lilysax, favorite flower and favorite instrument. I still get called Lily all the time. I’m so used to it that I actually answer back and then correct them. 16 years later and I still love the versatility it gives me. Read more>>

Dee Smith

In 2013, after I became a new mother with a closet full of like-new designer clothes, shoes, and accessories. I wanted to purge my closet of the items that didn’t fit my lifestyle as a new mommy. However, I wanted my luxury items to go to good homes and other like-minded fashionistas who could appreciate the curated luxury items from my closet. I also wanted to honor my first brick-and-mortar boutique, Luxe Boutique. After some thought, I merged my name with the name of my first business to create Closet D Luxe. Read more>>

Bridget

TGBATG!!! It began in January 2017 when my Holy Spirit moved telling me that “I” was going to feed “the less fortunate” I ignored the Spirit… until June 2017 (My Birthday Month) I was strongly reminded that “I” was going to feed “the less fortunate” as I was sitting at a red light, looked up and saw a huge Bill Board stating “Space for Rent”, I called the number as soon as I got home! Felt anxious!!! and went to view the facility the next day. It was Perfect for my Feeding the Less Fortunate Vision. (Vanessa) the Owner of the rental space was impressed by my Vision and she donated, tables, chairs, utensils for FREE!!! Read more>>

Eric Cato

The name Blazers roots from the word trailblazer. To be a Blazer, you must be a leader, pioneer, 0r innovator. Our slogan is “Make Your Mark” because in life we all have a legacy to leave behind, As Blazers, we aim to inspire you to find that fire & ignite inspiration not only for yourself, but for all those who will follow the trail that you blaze. Read more>>

India Rhodes

I originally started my business by making canvas pictures boards that matched the customers aesthetic with their favorite color, zodiac sign, hobbies etc. Once those started to do well I decided to name my business “Aesthetic Boards”, however about a month later I started to make keychains and I knew I didn’t want my business name to be subjected to just one category of items. Read more>>

Lanise Middleton

The concept was to infuse herbs into honey and butter. I played around with so many names and nothing looked right with my logo. Something just popped in my head to use what I was doing as the name. Herb Infuse didn’t sit well… how can it stand out a little??? Herb Fuzion! And there you have it. Read more>>