Though there are seemingly endless ways to improve your profitability and cash flow, most relate to either growing revenue or cutting costs and so we asked some very wise business owners and creatives to talk to us about how they think about which matter more.

Rebecca Gosik

I have learned that growing revenue is more important than cutting costs. Of course you don’t want to be too frivolous with funds if you’re on a budget, but there are only so many ways you can cut costs. When growing revenue, the sky is the limit. I like to use the time I would spend trying to figure out where to save money and just do some extra work instead that is helping me get closer toward my goals. Read more>>

Miata Robinson

I would have to say growing my revenue in my photography business matters more to me than cutting costs. Finding multiple ways to increase my clientele and grow my brand is something I plan for and think about on a daily basis. I have worked consistently over the last couple of years to grow my revenue. Read more>>

Brittiné Mantilla

I can honestly say that I struggle with this part of business because my heart and my head don’t always see eye to eye. It has only been about three years since I stopped cutting my price or accepting lower offers. I’m pretty fair on price- not the most expensive but not cheap. I would just feel bad if someone could not afford me so I would take a lower price and that ended up with me just giving a lot of my time editing for free. I, like most people, did not grow up with money. Read more>>