One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Felipe Martin

The name All Caps comes from one of my favorite artists, MF Doom. On his collaboration album Madvillainy with producer Madlib, there’s a track called “All Caps,” and on the cover there’s this tiny orange square in the corner. That little design detail inspired our logo. The name worked on multiple levels. Read more>>

RaeAnna Jones

The name Buzz & Bloom actually comes from two nicknames that mean a lot to me. One of my best friends has always called me “Honey Bee,” which inspired the “Buzz”, all about creating excitement and helping businesses get noticed. Another one of my best friends calls me “Sunflower,” which inspired the “Bloom” aspect, representing growth, resilience, and thriving in your own season. Read more>>

Karina Kennedy

The name North Prism came from a desire to capture the complexity and depth of people. I wanted something that reflected how we’re all multifaceted, and how most of the time, you only get a glimpse of someone’s full story. Read more>>

Erin Sweeney

Before I ever imagined myself in business, other people did. I’ve always been a bit of a nerd about the world and an unapologetic overachiever. I like to say I’m a proud generalist and not an expert of one thing, but endlessly curious about many. Read more>>