One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Ty Sampson

This is really good question. No one has actually asked the meaning behind the name, I think Alchemy Studios is a unique name for a Home-Fragrance brand. One of my favorite books is The Alchemist by Paulo Coelho, I read it annually. Most people think the name has something to do with wizardry and witchcraft, it doesn’t. Alchemy, at its most basic definition means to transform and that is exactly what I was experiencing when I started the journey of curating a Home Fragrance brand. So the name Alchemy Studios just made sense for what I envisioned for the company. Read more>>

Tiffanie Daniel

The name of my company is Rashel Made It. It is a play on words and actually holds multiple meanings. To really understand the name you have to know a bit more about me. My full name is Tiffanie Rashel Daniel. I am originally from The Bronx, New York. I grew up in a single parent home with a younger sibling watching my mother take on the world, at this point in my life everyone called me Tiffanie. Read more>>

Rebekah Louisa Smith

At the time when I created my company I was completing my PhD in Film and Audience Research. I was very close to becoming a Doctor, so as a good omen that I would pass, I decided to call my company The Film Festival Doctor. This name also resonated with what my company does – helping filmmakers solve their problems so they can get their films seen on the international film festival circuit, Read more>>

Joey and Casey Andenucio

When we chose the name Thrifty Gents our business was far from a floral shop. We originally thought we were going to open an online gently used clothing boutique. We designed our website, bought mannequins, secured a good camera, and started sourcing unusual clothing items. Once all of those fun tasks were done, we quickly realized we were not passionate about that business. Read more>>

Sara Perez

When the time came for me to decide on a name for my hair salon, I didn’t want just any name. I wanted the name to mean something special to me. I knew I wanted the name to represent all my hard work and dedication. I decided to name my hair salon “Nena’s Beauty Salon” in honor of my daughter. She was my motivation through my journey and my hard work. Read more>>

Dan Bernardini

Well, the name derives from my name. I just came up with Danventures by combining my name and my love of adventures. It came to me virtually instantaneously and I found it unique. Read more>>

Alexa Floresta

People always ask me where I came up with the name Crust and Magic!
 After I graduated art school, I was experimenting with creating work that was “functional” – this started with a lot of up-cycled hand painted furniture, and little tchotchkes, housewares and random objects.
I wanted to develop a brand for these pieces and start promoting them online and at pop up shows and local markets, so I started toying with names that I felt encapsulated the mood of the art. Read more>>

Rich James

I am a firm believer that people can change and improve their lives for themselves and others. Ideas Unlimited Solutions comes from the concept that there is a solution for every problem. Whereas, Living a Rich Life Network is not just the company name/brand but an ongoing campaign of life and how I live my life based on six elements: 1. Good Health 2. Strong Relationships 3. Financial Freedom 4. Goals & Achievements 5. Extraordinary Experiences 6. Philanthropy Read more>>

Cynja Johnson

The name of my business was given to me by God Almighty himself! The (Fe) in FeNomenal comes from the iron element on the periodic table. This idea is derived from the scripture Proverbs 27:17 which says, As iron sharpens iron, So a man sharpens the countenance of his friend. God helped me to understand that my business doesn’t just sell clothing but, it will build a repour with customers and clients helping them to achieve their desired personal style. Read more>>

Carrie Ashley

In 2016, I unraveled my signature phrase: #WeavingTogetherWords. At the time, it was nothing earth-shattering or strategic. It was purely me marrying two things I love: the warmth and texture of handwoven textiles & words. A few years later, I came across these words from Eugene Schwartz: “Copy is not written. Read more>>

Jordan Fuchs

When creating the name for Plastic Pizza we wanted to make sure it was a fun and playful. Plastic Pizza creates an opportunity to imagine and we knew creating a fun and catchy name that reflected that would be important for the start of our company. Inspirations such as Toy Tokyo, Strange Cat Toys, Johnny Cupcakes and My Plastic Heart were stores we had in mind when considering names for a designer art business. Read more>>

Emma Schultze

My middle name is Joy. The people who know me best often refer to me as “Emma Joy”, instead of just “Emma”. The story behind my name is very unique and special to my family! After my mom suffered through a miscarriage, she had a dream in the night. God spoke to her and told her: “you are pregnant with a baby girl. She will be named Emma Joy, because she will bring you much happiness after much sorrow.” Read more>>

Alyse Gran

I remember when I first started entertaing the idea of launching my business, one of my biggest challenges up front was what in the world will I name it. One of the first people to even encourage me to launch was my roommate at the time and she always joked and said it should be called “Alyse Grant Designs,” I absolutely hated it for three reasons. One, something about naming your business after yourself felt vain to me. Read more>>

Morgan Aceves

I came up with my shop’s name almost instantly as it was meant to be connected to my primary instagram, @itshiltonhottie. After posting thrift hauls on there, I had numerous messages asking me to list the items that I had shown for sale and soon after, i created @shophiltonhottie. The original idea behind @itshiltonhottie was basically showing my love and appreciation for Paris Hilton and the early 2000’s which is exactly what my shop is all about! I tried to make the two as cohesive as possible when coming up with a shop theme/name and they definitely go hand in hand. Read more>>

Kira Goff

While my photography business name is pretty generic since it’s just my name (Kira Whitney Photography), I really wanted people to see my face pop up in their heads when they thought about photographers that they knew. I know several photographers who had more creative names, but I could never think of the names of their businesses OR their actual names when I went to try and refer someone to them. Read more>>

Ocean Natives Wolfgang menk

When we first started we were just getting together with our close friends to play music together because it was just something we loved. Soon we had every piece of the puzzle creating a full sound and before we knew it we had even written some original music. For years I had said that we should start a band and the way it had fallen into place was to hard to resist. I told the guys that we should go play an open mic even if it was just for fun, but we couldn’t go play as a band with out a name! Read more>>

Olivia Larson

Since the main ingredients are derived from flowers and plants, therefore, the name “La Fleur” or “The Flower”. “My love for flowers led me to create a fragrance line using what nature has to offer us. My fragrances are not intended to overwhelm the presence in the room. They are meant to accentuate but not take away from the wearer. They are soft, subtle and sensuous”. Read more>>

Steve Stracqualursi

The goal has always been to build a unique brand with high quality products. Regarding the name, the twelve weight fly rod seemed like the perfect analogy. It’s a big fish rod. It’s a very specialized piece of equipment that even many fly shops don’t even carry. We felt the name embodied what we wanted to do, make specialized apparel and accessories. The tarpon naturally emerged as an iconic symbol for the brand because it’s a classic 12wt rod species. There is more to the story but that’s the abridged version. Read more>>

Brynna Wilson

When it came to creating a name for my company, I did what I feel like most business owners do: OVERTHINK. How many people overthink the name of their business because you want it to sound cool, authentic, different, and/or interesting? It’s a natural reaction to wanting to have a name that evokes what you want to put out to the world and to wonder what others will think of the name. We all put meaning behind words and everyone can have an opinion about what is right or wrong. Read more>>

Megan Ireland

The building we’re in used to be Silverton Flower Shop. The owner, Norma Jean was a beloved member of the community. We decided to honor her legacy by leaving the front as it was, just a little touched up. Our entire store front is just an updated version of what she had, even down to our name and sign. Read more>>

Helen Row

“Sonder” is the realization that each random passerby is living a life as vivid and complex as your own. Additionally, sonder means special in German and that is exactly what each event should be. My inspiration for the formation of this company is the idea that each individual brings their own story to
the table. Each wedding should reflect the personalities and stories that make each couple unique. Read more>>

Devante Jones

Lonnie, Co-founder of Humble Beast Lifestyle, came up with the name. A Humble Beast is one who exudes confidence but is never boastful. Subtle, yet powerful. Always looking to uplift the next, a Humble Beast promotes a healthy, positive lifestyle. We added the lifestyle aspect to it because we strive to live our lives in this manner day in and day out. Read more>>

Brianna Alfonzo-Ferguson

The name of my company represents my home in New York City. I was born in Queens, NY and raised in Long Island. My family comes from Brooklyn and my father, now retired, served as an NYPD officer for 27 years. I mostly dedicated this name to him since every morning I hear him say “hey, is the Cawfee ready.” His accent is as new York as it gets. Read more>>

Christelyn Nash

Choosing to name my company Christeland was one of the best decisions I made when I began to build my business because the name continues to inspire me to this day. Christeland is a fusion of my birth name, Christelyn, and the word “wonderland.” The definition of wonderland is an imaginary place of delicate beauty or magical charm or a place that excites admiration or wonder. Read more>>

Rodney Spears

The intention was to name it after my grandfather . It was gonna be K-DON at first but other companies were using it. I wanted to created something unique and after my og was helping me brainstorm. We came up with the name K>516. The first K is the first letter of his first name and 516 is his date of birth. The greater than sign signal how you are greater than the day you are born. Actually it’s because of her I was able to come up with the name. Read more>>

Faith Constantine

When I sat down to come up with my business name, I knew I wanted to put my first name on my business as well as some thing that was short and catchy. I really like names that have alliteration, so I went through names like ‘Flicks by Faith C’ and ‘Faith’s Photos’. After searching up photography terminology, I came to the name Faith’s Flicks (flicks being a synonym for pictures; i.e. getting flicked up). I also liked that both words started with the letter F, had an ‘i’ in the middle, ended with ‘s’, and had the same amount of letters. It looked and sounded very pleasing to me. Read more>>

Christy Young

Before joining the Wonderful World of Real Estate in 2017, I was the owner/operator of Roller Derby Virginia Beach, a full service skate and derby gear shop and practice space, and the founder of Resort City Roller Dolls, a Recreational Roller Derby League. #32flavors was my Roller Derby number (F.U.B.A.R.bie), so when I started my Real Estate life I wanted to find a way to differentiate myself from every other agent while still honoring that number. I like to say the National Association of Realtors made me an agent and my mom made me special. Read more>>

Lisa Packard

Concepts by Design, Beautify Your Inner Space, came to me while, funny enough, I was in my bathroom primping for the day. At that time, I was working for a kitchen and bath, design build firm and dreaming of starting my own firm. Creating a name and brand that encourages homeowners to invest in their quality of life by remodeling their kitchens and bathrooms, was the inspiration. Read more>>

Christine Campbell

My company is called The Alpha Content Company. I renamed my company The Alpha Content Company to better reflect what I do: I help my clients move to the front of the pack in their industry by creating content. I write blog posts, case studies, white papers, e-books, and other materials that position them as leaders in their space (primarily B2B technology). “Alpha” is the first letter of the Greek alphabet, and the term “alpha” connotes being the first or primary item in a list. Dictionaries define “alpha” as being the highest ranked of a group. Read more>>

Melissa Monno

Sidecar Supper Club & Beer Garden Background of why it’s Sidecar… Yep, it’s a dandy cocktail but more importantly it is a motorcycle! For me, it’s a symbol of adventure, and the reason I decided to try my hand at owning a business. You’ll see in the logo that the ^D^ has ears, they stand for Dante, my first canine co-pilot. The two of us travelled through 27 states and 2 Canadian provinces together. Read more>>