One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Brandy Porche

Due to my dysfunctional upbringing, I’ve always felt like an orphan even though I had a huge family. I felt like I didn’t match or belong. Because of this, even as a kid, I would often ask God where do I belong? Where do I fit? I felt like this was the question of my life. God would repeatedly answer my prayer with “You belong to me.” God showed me that I am His child. His Daughter. Born to follow Him and not my environment. Read more>>

Micah Morgan

Back in 2011, when my wife and I were getting to know each other, we went on a mission trip with Aurora Christian School to Lake City Colorado. These mission trips are typically focused on bringing in a group of construction tradesmen and enrolling students, parents as well as school faculty & staff to help building or repair services for various youth camps, churches, etc. Read more>>

Jessica Velazquez

My brother took part in coming up with the name Jess’s Paper Garden. When we first came up with the name it was 2017 and I was solely making items from paper/card-stock. Items such as paper flowers, cake toppers, birthday banners and more. Read more>>

Tamya Walker

The name “1of1BeatsCosmetics”came from my makeup name “1of1Beats” which I extended once I expanded my makeup business with my cosmetics. The “1of1” alone comes from being original and your own individual everyone is different and unique in their own way which makes everyone “1of1”. Read more>>

Flannery Cronin

This is a silly story! I was trying to come up with a name for my company that wasn’t specific to any particular industry. While I was starting this particular journey as a stained glass studio, I wanted to be able to branch out in any direction under the same moniker. So I ended up landing on Friend of All as an homage to my older brother Dakota. Read more>>

Christopher Creese

I was in college for video game art and design, and as part of our graduation assignment, we were asked to figure out a name that we could use to promote ourselves and our work. I initially came up with the idea of being like a factory – something that produces something Read more>>

Marcus Stokely

There is a lot of story on how Wells Station BBQ name came about. It is not only the name of my new business adventure, but it is also where my wife and I bought our first home, started new careers, raised our first and now second child. Wells Station BBQ sounded fitting, new chapter on a personal level, and now new business journey. Read more>>

Natalie Foster

I came up with the name of my brand through my experiences with mental health issues since elementary school, with mood disorders during pregnancy, and with mental illness after pregnancy. During all these years of battling against my own mind, I did not have any form of mental wellness strategies, coping mechanisms, or resources to support me through the extreme highs and lows. Read more>>

Carolina Herrera

Thank you for the opportunity to share my story about how I came up with the name for my company, Magenta Stars. My husband and I were on vacation in Mexico, and after finishing our nighttime yoga session on a rooftop, we found ourselves daydreaming and gazing up at the stars. Read more>>

Ikaneisha Jenkins

I actually got the name of my boutique from a dream I had. I was standing in a dark room and the name was in front of me in purple blurry lights. It worked out because my last name is Jenkins and so that’s where the spelling came from. The meaning behind it is that you would never have to scream out “JYNX” when someone is wearing the same outfit as you because I offer statement making pieces. Read more>>

Krystal Lopez

The Space-In Between Co. is a name I hold dear to my heart. I wanted my Business’s name to reflect not only myself but towards my culture. This is a space where we can be our true selves no matter what path life is taking us. I believe we have to grasp onto our good and bad moments in order to truly understand who we are. Read more>>

Maria Smyth

This is funny. Alex (my daughter) and I were on a picking trip and kept discussing, “the name.” It seemed a heated discussion would follow anytime we broached the topic. Read more>> 

UberQueen SC

My children called me “Queen” when they were little. When I was going through my divorce I decided to start driving for Uber Tech. However, my first name was often difficult for people to pronounce. Especially at the late hours. So since I was their “Queen” I’d be Uber’s Queen too in South Carolina. Read more>>

Alexis Moore

TRUE originated from my strong desire for people to be TRUE to themselves. It is very necessary especially in today’s society that we remain TRUE to ourselves at all times. Our individual style, thoughts, & way of life make up our very essence. TRUE is evolving into a lifestyle brand that assists the community in multiple facets of life. Read more>>

Rebekah Allen

“Le Serey” means “the free”. Our name is a combination of both French (Le) and Khmer (Serey), and embodies our most important brand values – independence and freedom. I started my brand while living in Cambodia and working with women in prison. Read more>>

NHO Nelly

NHO Campaign; NHO meaning “Nothing Happens Overnight” has been my long stated mantra that’s always kept me going since I began my journey as an artist. I had created a number of names and tried to start my brand up plenty of times, which amounted to small successes and a learning experience overall. Read more>>

Nicole White

In October of 2020, during an unrivaled global pandemic, Studio Thirty-Six Annapolis, opened its doors. Though this was a difficult time for businesses around the world, this was not the first hardship our team faced. Read more>>

Aaliyah Thomas

I knew I wanted the name of my brand to be personal to me, as well as, for my readers to relate to me on a personal level. So Aaliyah Grace was born. Aaliyah is my first name and Grace is my middle name. I don’t believe you can get any more personal than that! Read more>>

Madeline Puckett

HÖL (pronounced whole) didn’t start out as a travel agency at all. It originally started as a business venture with a friend. That venture was very short lived but the name always stuck with me. When I decided to open the travel agency, I knew I wanted to use the name. Read more>>

LeeAnn Price

Growing up, I spent most Summers and some holidays in Arizona. My parents divorced when I was young and my Dad and grandparents lived in Arizona. I would spend a lot of my time during the day with my grandma who I called Mamaw. We were very close and I could talk to her about anything and everything. Read more>>

Guillermo Maldonado

Our business idea started when Gladys shipped a box to a high school friend in Venezuela. There was no direct shipping service from Kansas to Venezuela. She contacted two companies looking for possibilities. Read more>>

Erin King

The name of my coaching business is Journee In Her Shoes. In 2017 I lost a baby and almost lost my life, within six months of that I found out that a close family member had been sexually assaulted so I decided to name my business in honor of the baby that I lost and also dedicate it to the family member who was assaulted. Read more>>

De’Arius Franklin

My company is an extension of myself. Some of the things you see in my work such as minimalism and cleanliness is a direct reflection of me and my personal style whether it be fashion, art or design. I also find beauty in simplicity which is why I chose De’Arius Franklin Photo as my company name. Read more>>