We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Linda Vincent

For every closed real estate transaction or paid speaking gig. I donate a percentage to support black female entrepreneurs. Either by sponsoring their events or donating to their non profit organizations. Read more>>

Kerry Cooke

As a trauma survivor, I have found healing and hope through dogs and other service animals. Creating a product that can help both dogs and dog owners has been a way to give back to a community that has given so much to me. In service of that goal, we donate a portion of our proceeds to Pet Partners, an organization dedicated to the training and placement of therapy animals. Our goal in working alongside Pet Partners is to fund courtroom therapy dogs, a deeply personal mission for my daughter and me. Read more>>

Jennifer Mitchell

A portion of our proceeds at Hush Aesthetic go directly to supporting The Rustin Luther Foundation. Our staff donate their time as well to provide services for The Rustin Luther Foundation. Read more>>

Vivian Olodun

I believe for-profit businesses can do social good. 7 years ago business partners I raised $15 million to invest in businesses that are owned and operated by women with my business partner Dr. Tracy Timberlake. Our nonprofit Behind The Leaf host the Flourish Media Conference in Miami, FL to help women get to the money faster. The conference is two days, and focused on branding, visibility, and business funding. Conference attendees are rewarded with Small Business Grants that are funded by the conference speakers. Learn more at FlourishMediaConference.com. Read more>>

Mario Ranieri

Live Live started as a non profit hat company that was rooted in supporting the arts and mental health initiatives. When I lost my job, my industry wasn’t hiring and many companies were crippled by the effects of Covid. I knew I had to do something, so I decided to turn LIVE LIVE into a brand. Many brands support charities by donating a % of their profits. I decided strengthen my gift back and commit to 5% of my sales. Read more>>

Lauren Earnest

We donate 10 percent of all sales to Carry the Future – an organization that provides critical aid to refugee families in need including supplying baby carriers, newborn supplies, and funding projects that create women-friendly spaces. Giving back is really important to us, and supporting women on a global scale in this way felt like the right fit and aligned with our mission. Read more>>