We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Maresa Talbert

Yes, I “donate” a percentage of revenue to other organizations. I believe in tithing, which is a biblically based concept of giving ten percent of your increase, which for me, includes my income. So, I do give at least ten percent of my revenue to the churches that I am a part of, whether I attend in person or online. Read more>>

Jamie Ruiz

The namesake of my business is my brother, Matthew James. While I was a law student, Matt succumbed to his years-long battle with opiate addiction. For years, I wanted to bring his addiction to light. I brainstormed ways in which I could make a positive impact on people’s lives by telling Matt’s story. I thought about what brought me relief during Matt’s addiction – self-care. While in law school, and on a limited budget, I started handcrafting sugar scrubs to gift my internship supervisors, friends, and family; when I had the time, I indulged myself. The gifts always received rave reviews. Read more>>

Ernie Wagner

During the course of the year, we pick several months and choose a specific cause to donate a portion of our sales to that cause. For example, in February, we have “February for Firefighters”, where we donate 10% of all our sales to the local Pendleton Volunteer Fire Department. In October, for Breast Cancer Awareness month, we sponsor “Tigers for Tata’s”, and dontate a large portion of our sales to Breast Cancer research. In December, we sponsor our local “Shop with a Cop” program, and donate a large portion of our sales to that. Throughout the year, we probably have another dozen or so causes we dontate to. Our local customers are good to us, so we give back to the local community as often as we can. Read more>>

Evelyn Martinez

Every year, I’ve donated either a percentage of my sales of a specific line of products or I’ve offered special products for raffles benefiting non-profits that work with undocumented people and trans women. In 2021, one of my dear friends from college started doing working with a trans women collective based in Honduras. They were in need of funds to pay for trans women’s medication, food, shelter and basic necessities since many trans communities in Latin America were left out of relief programs during the beginning of the ongoing Covid-19 pandemic. I thought, maybe I could make some earrings that offer the sales profit of that product as a donation to Mujeres Trans Honduras. I’ve also made necklaces, earrings and custom cellphone charms to benefit the New York State Youth Leadership Council, an organization that serves undocumented youth with programming in education, advocacy, and more. Read more>>

Yasmin Tajik

Each year I set aside 1 month and offer 30 Minute Pet Studio Sessions for $100 (regularly $195), and donate that entire session fee to the client’s animal rescue of choice. Last year we raised $1000 which was donated to animal rescues/zoos/veterinary hospitals to help animals in need, and this year we raised $2200! Prior to photography I have a long history of working with animals in various industries such as training, research, education, veterinary care, even food sources. From my teens I knew I wanted to work with animals so in collage I majored in Biology and went on to work in various animal related endeavors. Read more>>

Jessica Estrada

I do donate a percentage of my sales to various organizations and causes like local LGBTQ+ Youth organizations, Raices and various organizations for people of color. These organizations usually align with my values and with causes that are near and dear to my heart. Read more>>