We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Chris Manderino

As the founder of LyfeFuel, I am deeply passionate about the impact we can make beyond just providing quality products. Our commitment to giving back is rooted in a profound belief that businesses have a responsibility to the planet and its people. We understand that every action we take has a ripple effect on the environment and communities around us. By donating a percentage of our sales to charitable organizations that plant forests, remove plastic from the ocean, and offset carbon, we are not only expressing our dedication to sustainability but also empowering our consumers to be a force for positive change. Together, we can create a world where every purchase becomes a conscious act of healing and restoration. With LyfeFuel, it’s not just about selling products; it’s about cultivating a sustainable lifestyle that leaves a lasting, positive impact on the planet we call home. We chose these organizations because protecting our natural landscapes are not just important for the environment but they are also critical to our survivability as a business. The more we can do to restore our planet, the healthier, happier, and better we’ll all be as a result. Read more>>

Joanna Lazaridis

I donate a percentage of my profits to Animal Rescue Organizations and I have a specific paw print pendant that I donate 80% of my earnings to to Animal Rescues. Specifically, to New York Second Chance Rescue and other New York-based rescue organizations. Read more>>

David Dennis

We recognize that a healthy ocean is critical to the health of all living organisms and that the success of a surf-related business like Ventana requires it. Read more>>

Passion Carson

I chose to donate a percentage of my sales to various substance abuse organizations. In the wake of my grandmothers passing. She suffered from an opoid addiction that she struggled with since before I was born. Which I had no idea of. This hurt me very deeply. Understanding how my grandmothers life unfolded and how other people just like her lose faith, and experience so much pain and truama throughout their lives that they would turn to substance abuse as a permanent solution. Read more>>