We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.
Laura “Lala” Garay

I give 10% back to the church because I believe in the principle of Mathew 6:33 and when you give your tithes your business is solid and blessed. Read more>>
Marla Stahl

Yes, I donate 10% of net sales income mostly to animal rescues, but sometimes to people-oriented causes as well. I was motivated by a trip to Puerto Rico, where there are stray dogs everywhere, and it broke my heart. When I was looking for the address to write to the Governor, I found a wonderful rescue there and started supporting them first. I have since expanded to many other organizations, for both animals and humans. Read more>>
Caroline M Smith

I do free headshots for people who are trans and non-binary. After seeing a lot of my friends who are trans struggle with underemployment and discrimination, it just made sense to me to offer free photography to folks who are often the most marginalized.
I also trade with other small businesses. I’ve been paid in wine for doing pictures for a winery, gift certificates for taking photos for a restaurant, teeth whitening for photography for a teeth bleaching business, and dye jobs and haircuts in trade for photos for a salon. Read more>>