Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Antonio Garcia

Lifestyle Movement is a new Activewear Brand purely created to spread awareness of reducing Childhood Obesity in nationwide, starting out in San Diego. With every purchase, 10% of all profits fund programs that are currently reducing and preventing Childhood Obesity in San Diego. We are the only Activewear Brand trusted by Healthcare company (UCSD / Department of Community Health) and we already donated $1,500 to programs in San Diego within one year of active business. Read more>>

Maya Moghadam

We honor to offer all professional interior design services from remodeling to end staging. We are access to the vendors straightly which is so remarkable from a budget-wise perspective. The clients don’t need to pay extra through third parties and retail stores. offering all items interior and exterior furniture, floorings, tiles, lights, accessories and etc. Remarkably we can offer any needs o your design projects. Read more>>

Junior Francica

One of the things that I do differently from the industry standard is the way I marked myself. I primarily market through video to people wanting to move to Chattanooga (the city I am based in). Most Realtors focus on generating leads or marketing to people in the area but my focus is to people all over the country wanting to move to the area. Doing so, most of my business comes from people relocating to Chattanooga. Read more>>

J. Dwayne Garnett

Values are something that we all have. They shape the way we see ourselves, others, and the decisions that we make. So, imagine the impact of hidden values, these are the things we treasure or deem sacred unknowingly. To this point, we must champion being intentionally aware. This alone will cause us to examine our values and the way they cultivate our realities. In layman’s terms, redirecting our propensity to give into stereotyping, prejudgment, restrictive ideologies, limiting beliefs, and assumptive thinking. Read more>>

Sydney V. Smith

Candle making is an art form to me. I don’t paint or draw on canvases, instead I do it on my candles. I can transform a plain looking pillar candle and make it into an art piece. With my signature glitter style, I especially love to use ancient Egyptian art with my candles. I also do this with my candle jars. I transform the most ugliest plain looking jars into art pieces . Now that I know I can, I plan on doing some very innovative art projects with my candles this year. Read more>>

Stacye Jones

With the world moving so quickly, and brands being created as fast as popcorn… I’d take pride in knowing that for myself and my business, remaining true to taking time to create strong and impactful design is always our mission. We not only take time to create the most unique and innovative visuals/products, but we also take the time to educate our clients on the entire process. I still believe that it is important to provide quality over quantity. Read more>>

Cassy Gonzalez

Something I aspire to offer that’s different from the industry is a safe space for women. Women often feel uncomfortable in traditional tattoo shops & have experienced uncomfortable situations. I focus my business on catering to women & bringing good vibes as well as a positive experience during the tattoo process. Read more>>

Denna Barnes

I definitely march to the beat of my own drum. I do not chase trends whether it be baked goods, social media or others expectations. I create based on the desire to provide first and foremost a delicious dessert with a customer experience that is pleasant. I believe that as long as my intent, execution and energy is aligned the content will speak for itself. The products, customers and relationships build upon themselves and I have been blessed with the work naturally aligning into continuous growth. Read more>>

Brendan Petrizzo

When I got into movie making I never went into it thinking “i’m going to win an oscar”. What I want to do is make fun crazy wild movies that give views a fun experience. Growing up my friends and I would have movie nights and we soon came to realize the crazier the movie the more fun and memorable it was. This stuck with me when I started perusing film as a career and so far it seems to be working. Read more>>

Amy Stanfield

Something we do different in the wedding venue industry is we (my husband and I) actually work/attend almost every wedding. I’ve had numerous clients, guests and vendors say how surprised they are that the owners are there for the weddings. From booking to wedding day, I get to know and care about our couples. We love sharing in the joy of their big day and want to help make it be the best it can be. Read more>>

Ian Stupar

Our emphasis is on maintaining a safe space for all our customers and maintaining the vibe of our place. This includes what we have to offer our patrons, how our staff interacts with customers, how the place is decorated, all of it. Read more>>

Chris Peters

We combine creativity and storytelling for athletes who want to increase their recruiting exposure. We offer an unmatched level of production. Our personalized production process is designed to magnify each athlete’s
unique attributes and gain college coaches’ attention. Read more>>

Brittany Borders

Most everything I do strays from industry standard, but the thing I do best that is different is to shoot in direct sunlight. Most of my peers refuse to attempt direct sunlight shots due to the difficulty involved, but they’re my bread and butter. I absolutely love them and they’re worth the time and trouble required to get them just right, I’m also a large proponent of flash photography, and it is not currently industry standard. I have always been an out of the box photographer willing to take risks and capture images that may not align with current trends, but that make a statement. Read more>>

Dai Smith

As a professional organizer, I found my real niche accidentally. While working as an corporate professional, entrepreneur not to mention managing a household with two young kids, life got busy. During the pandemic, I shifted my newly organizing business to serve clients virtually and was thriving but also inundated with digital assets and tech systems. I felt disorganized digitally as much as my clients were physically. I had the bright idea to find a way to fix that. I created a 4-step digital organizing process similar to my physical organizing process that was simple and could be applied to anyone.  Read more>>

Ginger King

FanLoveBeauty is the first clean beauty brand inspired by entrepreneurs who empower, educate or entertain society. All of our products are on the mission to boost your confidence as that is the key to success. FanLoveBeauty also encourages you to tell us “who do you love” and as long as this person or group has contributed to society, we can jointly create a beauty product to empower confidence. Read more>>

Randall Sherrell

The Achievement Institute’s fundamental purpose is to provide both challenging and rewarding exposure and experiences by providing educational opportunities and scholarships to talented male students. TAI also aims to provide exposure to professional and career opportunities that can be of interest to the young men in the program. Read more>>