Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Cait Finn

A big part of my business is just this. It’s teaching people and being the permission slip myself to do business differently. This doesnt mean doing it differently just for the sake of being different. Read more>>

Kristy Hyde

My brand stands out because I prioritize educating clients on comprehensive hair care beyond their appointment. I provide personalized, one-on-one services that blend hair education seamlessly with expert styling, ensuring clients leave not only looking beautiful but also empowered with knowledge to care for their hair effectively, Read more>>

Leah Weinberg

I know that the law and working with lawyers can be scary for people, and I also acknowledge that there’s some inherent distrust of lawyers in general. One of our goals with Oduberg is to make the law less scary and for us to feel more approachable than your typical corporate lawyers. And I also want to build trust. Read more>>

Aaryan Ramzan

At Earth & Halo, we prioritize two things distinctly: no age shaming and simplified skincare. My journey as a trans man struggling with self-acceptance profoundly shapes our approach. Read more>>

Kevin Harper

The wedding industry is fascinating, especially in these post-COVID times when demand is soaring and options are endless. Every couple’s celebration is as unique as their love story, and this diversity is something I embrace wholeheartedly as a wedding officiant. Read more>>

N RATH

I went to school for interior design but after college I sought positions in niche sectors like focusing on kitchen and bath design (most expensive rooms in the house!), architectural lighting and home automation (biophilia!) Read more>>