Today we’d like to introduce you to Grayce Holloway
Hi Grayce, so excited to have you with us today. What can you tell us about your story?
I started my business, Icing For Izaac, at my kitchen table as a way to process the grief and pain of losing one of my twin boys during my pregnancy. As I grew, I named the business after him so that he could always be part of my family’s everyday life. I quickly outgrew my little kitchen and began working in shared kitchens and ghost kitchens around Fort Wayne, Indiana. Now, I have renovated an office building into the most whimsical cakery luncheonette! We have a full breakfast and lunch menu, treats to buy in the case, and we complete custom orders and cater events each week!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a business is the hardest thing I have ever done. Not only is it hard to “be the boss” and lead my team every day, but things are always breaking and changing and needing upgraded. There have been multiple instances of big appliances, air conditioning systems, plumbing- you name it!- that have gone out at the most inconvenient time! Luckily, we have a very supportive community who always supports us and wants to help out during those prickly situations!
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Building strong business relationships by having a solid, loving team has been the most important aspect of my business. By leading with compassion, honesty, transparency, and good product we have built strong partnerships with lots of local business and companies that have given us a head start with being connected with venues and other spaces that support us!
If we knew you growing up, how would we have described you?
Growing up, all I really wanted was to help people and let me true self shine. There were a lot of situations that dulled my light. I chose to prioritize my love for others as I got older. I even went to college for nursing before I opened my business. Now, I am able to love and prioritize people with cake!
Contact Info:
- Website: https://icingforizaac.com
- Instagram: icingforizaac
- Facebook: Icing For Izaac
- Other: contact: [email protected]
