Today we’d like to introduce you to Raya Al-Hashmi

Hi Raya, thanks for joining us today. We’d love for you to start by introducing yourself.

Hey, I’m Raya, a photographer specializing in brand imagery. Some might label me a commercial photographer. My interest in photography began during my teenage years and deepened while I was studying journalism at university. It was during this time that I realized the profound responsibility photography holds in preserving the essence of the human experience. In 2016, armed with my love for photography and a journalism education, I founded my company.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

Ask any photographer, and they’ll likely agree—we swing between the highs of ‘Oh, that shot is great!’ and the lows of ‘I don’t deserve to be here.’ Our work is incredibly personal, intimate, and vulnerable. The struggle is constant, but it’s worth it. Every day, we navigate the challenges of being professionals in the creative space, forging ahead through inevitable self-doubt to create lasting works that will endure long after we’re gone.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?

My mission is to blend journalistic storytelling with commercial photography. When collaborating with brands, I strive to capture their essence by weaving together the fabric of their culture, spaces, products, services, and, most importantly, their people. I center my work around the human experience, believing that brands resonate most powerfully with their audience when we see ourselves reflected in them.

Who else deserves credit in your story?

Contact Info:

• Website: https://www.rayaonassignment.com
• Instagram: https://www.instagram.com/rayaonassignment/
• Facebook: https://www.facebook.com/rayaonassignment

Image Credits

Personal photo: mileswoodworth.com

Additional photos of my work taken by me.