We love contrarians. We love hearing unique view points and so one of our favorite things to ask folks is for them to tell us something they believe that most people in their industry disagree with. Check out some of those responses below.

Nicole Falco

When I first embarked on the journey to starting my own business just over four years ago, I was terrified. I spent the better half of my twenties discovering what I didn’t want. Some may say that I wasted a few good years being indecisive, but those years taught me many things. I realized that I didn’t want to spend the rest of my life helping others build their dreams, while putting my own on the back burner. I loved many things, and poured my heart into multiple jobs, only to continue feeling as if I wasn’t truly happy. Read more>>

Leah D’Ambrosio

I believe that most people misunderstand meditation and the power it can have in your life. I believe that although meditation is more popular than ever, very few people are actually meditating. Currently there are 100 million people who have downloaded the Calm app. Headspace has over 30 million users and Insight Timer has over 13 million users. A recent statistic came out that said there are anywhere from 200-500 million people meditating. That’s a lot of people “meditating” yet we are in the most stressful, angry and compassionless times most of us can remember. Read more>>

Amy Duell

Automation is the way forward- Saying this out loud in a specialty coffee shop can sometimes raise eyebrows. When the first Oceana Coffee shop opened in 2011, making the coffee systems as automated as possible was not at the top of the to-do list. Being a specialty coffee shop we focused on every detail of the coffee making process. To make an espresso we would weigh, grind, tamp, and time all of our espresso shots. Hours of training to learn how to steam milk properly would happen before a new barista could serve customers behind the bar. And constantly checking for consistency of coffee drinks was high on the priority list. Read more>>

Edith Moreno

I think that most people outside of this industry see beauty issues as just vanity… I see it differently… when a woman changes her makeup and hairstyle it gives her more confidence and personality, making her feel stronger. Read more>>

Omai Kofi

People underestimate The Power of Woulda, Shoulda, Coulda! I love the book, “Life in Half A Second” by Matthew Michalewicz. More specifically, I have fallen in deep emotion with Chapter 5. Without giving the book away, just know I tapped into The Power of SWC. Instead of complaining about what happened, what didn’t happen, dicing into deep wishes and battling hopes, I just wrote down what I should have done, would have done and could have done and START DOING IT. 90% of the time I grow to Real Eyes (not a typo), that everything worked out exactly as it was supposed to! Read more>>