Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Kait Turshen

At SLFMKR, the one key element I feel very strongly about providing our clients with beyond sales and service is education. While we are a sales-driven retail business that does need to turn a profit to remain in business and excellent customer service is a non-negotiable, I believe that we have a responsibility to our clients to provide them with education around the skin care they are investing in. Read more>>

Wendy Hayes

There are many talented photographers out there, but what sets me apart from many others is my education and experience. I studied acting, music (instrumental and vocal), and dancing all throughout my childhood. Read more>>

Ethan Platt

I’m an oil painter using digital renderings as a source of inspiration. Digitally sculpting figures in simulated scenes offers creative liberties that allows me to venture deeper into what it means to be a painter in the digital era. I’m able to create scenes that emulate or distort natural spaces, people and atmospheres. Read more>>

Isabella Sementilli

Yes, I think often times people forget that we’re in the service industry. It’s easy to get a big head when your books are full and you’re making money, but we have to remember that this is a service. I feel lucky that there’s a client in my chair, not the other way around. Read more>>

Sarah Spicuzzo

My vision for our business has always been to provide personalized, quality services that are affordable to everyone. This begins with the office design that is warm and inviting. Avoiding the average “doctors office” esthetic with all white walls and a rubbing alcohol vibe sets the tone for our clients. Read more>>

Cambria Kem

As a real estate professional in Utah, I bring a unique approach to my clients by leveraging my extensive management background, which is centered on enhancing the customer experience. My focus is not just on facilitating transactions but on educating my clients about the processes and procedures involved in buying or selling property. Read more>>

Darryl Jones

Absolutely, we do things differently from the industry standard, and it’s this innovation and willingness to think outside the box that truly sets us apart. In the real estate industry, the typical approach for investors is to finance a single-family house for 30 years, rent it out, and earn about $200 in profit each month. While this model works, it essentially keeps investors tied to the bank for three decades. Read more>>

Aleasha Bahr

My approach to sales differs greatly from mainstream sales. My career started in sales and I was always a natural. When anyone asks someone who is a natural at sales “how do you sell so much?” They say “well, I don’t really sell.” – which is really unhelpful for most people. Read more>>

Paraic Mulgrew

At Knight Watch Games, we transcend the typical “seller” and “buyer” relationship by cultivating an environment that feels more like a community gathering than a mere transaction point. From the moment customers walk through our doors, they are not just shoppers; they are adventurers stepping into a medieval realm where they are welcomed as honored guests and friends. Read more>>

Courtney Colvin

My riding brand strives to promote inclusivity. We have sizing from XXS to 4XL so that all equestrians have options with us! There are still not many brands that carry inclusive sizing and it’s important for me that there are options for every equestrian no matter their body type. Read more>>