We recently connected with Sarah Spicuzzo and have shared our conversation below.

Sarah, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

My vision for our business has always been to provide personalized, quality services that are affordable to everyone. This begins with the office design that is warm and inviting. Avoiding the average “doctors office” esthetic with all white walls and a rubbing alcohol vibe sets the tone for our clients. My next focus is on the patient experience. I like to roll out the red carpet, 5 star treatment for my clients. I never want a client to feel like number in my office. Our clients are greeted with a warm friendly smile at check in with minimal wait time. I greet patients by name and offer them a beverage and/or set up a massage chair for them to enjoy. I always thank each client for their business and even make a welcome bag with goodies for them to enjoy. I have also implemented Patient Appreciation Month each year to give back to our wonderful clients. This includes raffles, goodie bags and special treats all month long to thank each and everyone of our clients for being a part of our family. Small touches of appreciation go a long way!

Sarah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I grew up in the small town of Sebastian, Florida. As a young child, I was always interested in business. I remember vividly dividing my allowance up into different coffee cans and saving for large purchases. I even drew up a whole business plan for a pet store with a visual aid at the age of 10. I was born to be a Business Owner.
My professional education is in Dental Hygiene. Immediately after high school I started volunteering at a dental office to get my foot in the door. Everyone wanted experience so I literally pushed my way into that office. Shortly after I started volunteering, he offered me a paid position. I then applied to dental hygiene school. After putting myself through the rigorous program, I went back for my Bachelor’s of Science in Dental Hygiene. I became the youngest adjunctive instructor at my alma mater, Palm Beach State College.
During that time, I also practiced at a high end dental office and was exposed to the “business” side of dentistry. It was shocking when we would close $50,000 cases. I thought it was crazy until I learned how valuable educating patients on what they actually need and why. Creating the value was the key! We would also have extensive marketing meetings each week and I discovered how valuable google analytics were and the patient reviews.
A few years later, I met my husband Ryan. He was a Chiropractor in the same plaza as my office at the time. We got married shortly after. Day after day, we both felt burnt out from being overworked and underappreciated. I kept saying, “We can do this ourselves, but Better!”. I finally got him on board with my vision and immediately began searching for the perfect office. I was able to utilize all my education and experience in dentistry into our business of Chiropractic Care and Spa Services.
I am most proud of myself for taking a leap of faith! I walked away from a lucrative career in dentistry to be my own boss. I had no idea how I was going to do it but I knew failure was not an option. It has been a decade in business and I am so thankful I took that first leap!

Let’s talk M&A – we’d love to hear your about your experience with buying businesses.

Once I had the greenlight on my great plan of working for myself, I started utilizing my resources. I would speak with other people in the chiropractic field and get advice on the best way to “Get into Business”. One of my advisors recommended buying an existing practice. So, we started looking for available offices within a 1 hour commute of where we lived. On our 1 year wedding anniversary, we showed up at Deerfield Health and Wellness to take a tour and see if it was The One. After comparing it to all the other options, we knew this was Our Office. One month later, we closed on the practice! The acquisition process was fairly straightforward. Thankfully, we were dealing with a nice seller and he set us up for a smooth and successful transition!

How do you keep in touch with clients and foster brand loyalty?

Our office is built on the loyalty of our patients. Being personable with our clients is what sets us apart. I like to send Thank you, Get Well and/or Congratulation cards for events going on in their lives. A personal phone call from me to check in is always appreciated. I also have a referral program for clients that refer their friends or family to us. I even have a special birthday promotion for them as well. Utilizing social media to showcase our clients and thank them for their business is also one of my favorite ways to show appreciation and foster loyalty.

Contact Info:

• Website: https://www.deerfieldhealth.com
• Instagram: https://www.instagram.com/deerfieldhealthandwellness/
• Facebook: https://www.facebook.com/deerfieldhealth/about/
• Youtube: https://www.youtube.com/@deerfieldhealthandwellness9675
• Yelp: https://www.yelp.com/biz/deerfield-health-and-wellness-center-deerfield-beach

Image Credits

Top Tier Headshots
The GloMedia
F00dTherapy